A LIFE TORN BETWEEN HEART AND MIND – INTERNATIONAL RESEARCH

XSIGHTS designed a research for an airline company to determine effective ways of establishing strong ties with Turkish migrants «Gurbetçiler» in Germany. In this context, «Life Styles», «Air Travel Preferences», and «Behavior of Turkish Population Traveling to Turkey» were examined.

A LIFE TORN BETWEEN HEART AND MIND – INTERNATIONAL RESEARCH

Four generations of migrants from three regions with largest concentration of Turkish population in Germany were included. The results were successfully used in determining new routes, establish a new working strategy, and increase market share.