ATTITUDE TOWARDS ENVIRONMENT AMONG MINORITY GROUPS IN LONDON - INTERNATIONAL RESEARCH

It is estimated that one million Turkish people live in London. Approximately sixty per cent of this population lives in the north of London.

ATTITUDE TOWARDS ENVIRONMENT AMONG MINORITY GROUPS IN LONDON - INTERNATIONAL RESEARCH

The London Borough of Haringey sought to understand the attitudes of Turks living within its boundaries - on issues such as the environment and recycling. This effort was motivated by the inefficiency of brochures and radio programmes in Turkish to persuade Turkish residents to use recycling bins. The research conducted by XSIGHTS indicated that the target population for the campaign should be children. This is because Turkish parents were receiving information about protecting the environment and recycling from their children (who in turn were receiving it from schools). Therefore, XSIGHTS suggested a campaign to be organised around those schools. The content for the campaign was also created. The result was a notable success: Haringey became one of the municipalities with the highest rate of recycling (in a city and country which still lags behind many others in this field).