Online Focus Groups
Online focus groups are small group discussions conducted over the internet to gather in-depth information on a specific topic. This method allows participants from geographically dispersed locations to come together and interact. It is widely used in various fields such as marketing, product development, and social research. Before starting an online focus group study, it […]
Customer Segmentation
Customer segmentation is a method used by companies to better understand their target market and develop customized marketing strategies for different customer groups. This method is important for increasing the effectiveness of marketing and sales activities and maximizing customer satisfaction. Customer segmentation involves grouping different customer groups based on specific characteristics and creating marketing strategies […]
Mental Health Awareness
May is celebrated as Mental Health Awareness Month, especially in the US where I am writing this article from. Mental health is one of the major topics and at XSIGHTS, and we have carried out several research on it. Since it is the Mental Health month, I would love to share what we have learned […]
Turkish Women and Employment Study
2024 Women and Employment Research, conducted in partnership with TurkishWIN, XSIGHTS Research&Consultancy, and TED University that aims to raise awareness about women and employment issues. It covers gender-based general myths, common values, perspectives on women’s employment, paternity leave, and gender-based corrective policies. Click here to download the report.
New Markets & Growth Strategies in Food Exports
Interview with our General Manager Çiğdem Penn in World of Jewelry Magazine
Click here for our General Manager ÇP’s interview in World of Jewelery magazine.
What is Impact Analysis?
In today’s world, analytical methods and tools are being used to make decision-making processes more efficient and effective. One such tool is impact analysis. Impact analysis is a method used to understand the potential outcomes and effects of an action or decision. In this article, we will explore what impact analysis is, its different types, […]
What is Brand Loyalty?
Brand Loyalty, also known as customer loyalty, refers to the commitment and repeated purchase behavior of customers towards a brand. Loyal customers continue to choose a brand’s products or services and often recommend the brand to others. In this article, we will explore what brand loyalty is, why it is important, and how it can […]
Market Research: What is it?
Market research is a systematic process conducted by a company or entrepreneur to gather, analyze, and understand information about their target market. This process is carried out in order to understand consumers’ needs, preferences, behaviors, competitive landscape, and market trends. Market research provides important data for businesses to make strategic decisions and plan their marketing […]
What is Brand Positioning?
Brand Positioning is the process of determining how a brand is perceived in the minds of consumers and how it is presented to the target audience. In today’s competitive business world, it is crucial for brands to have the right positioning in order to be successful. Brand positioning aims to highlight the brand’s unique value […]