Ayşegül Özsomer is Professor of Marketing at Koç University. She has taught, consulted, and conducted research in the US before joining Koç University in 1997. Her research focuses on (a) global marketing with a particular emphasis on standardization-adaptation issues and emerging market multinationals, (b) market orientation, (c) global brand management, and (d) marketing in tough economic times She has published in scholarly journals including the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of International Marketing and Human Resource Management. Dr. Özsomer was a visiting scholar at the marketing department of Univ. of Michigan, Ann Arbor in 2008-2009, and at the Anderson Graduate School of Management, UCLA, in 2002-2003. She is the recipient of the 2011 Gerald Hills Best Paper Award for 10 year impact and the 2013 Cavusgil Award.for her paper investigating the interplay between global and local brands. Her co-authored book, The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and the Competition (McGraw Hill) was selected the best strategy book by Business+Strategy in 2012. She lives in Istanbul with her husband and two kids.