Client Solutions Director
A graduate in Molecular Biology at Istanbul University, Berna has 17 years of healthcare sector experience gained through pharmaceutical companies, advertising agencies and multinational research companies.
She has research experience in the healthcare and FMCG sectors, and in quantitative and qualitative research methods as she is an accredited moderator in ethnography.
In healthcare research, she has experience in different therapeutic areas with different target groups (physicians, pharmacists, patients, caregivers, KOLs, nurses, pharma warehouses, medical device shops etc.) She has managed many projects and supported pharma companies in their communication and marketing strategies.
Berna is the first point of information in case of any illness, she is especially good at the giving advice for stubborn colds.