Our client (for which we have measured brand perception regularly since 2012), wanted to change brand positioning. To this end, XSIGHTS Research and Consultancy delivered an annual Brand Awareness and Perception Study.

BRAND AWARENESS AND PERCEPTION

In the research, customers’ perception of the brand, brand associations, segments and competitor brand target markets were tracked regularly. Using the results, communication campaigns were strengthened, product models and designs were rejuvenated, and our customer took firm steps towards its targets.