Communications intensify in the FMCG sector, where competition is most fierce. Brand health tracking has always been among the primary topics in the FMCG sector - which is one of the sectors that dominates prime-time commercials.


Multi-Brand Brand Health Research conducted by XSIGHTS Research and Consultancy was designed specifically to satisfy the needs of the FMCG sector. In the research, aided and unaided brand recognition, channel efficiency, comprehensibility and purchase effect of the commercials were measured, and health of the brands tracked weekly.