CELEBRITY EVALUATIONS

A global food giant approached XSIGHTS to evaluate the effect of its campaign celebrity on the target market. In the study designed and conducted by XSIGHTS Research and Consultancy, recognition and like level, image of the celebrity, the brands that she represents, effect on purchase, suitability with the brand, contribution to the brand, likelihood of her using the brand were determined.

CELEBRITY EVALUATIONS

As a result of the study both an optimal campaign investment was established and the image of the celebrity was determined more accurately, and therefore reflected on the product in a better way.