Çiğdem Penn

Çiğdem Penn

General Manager

Çiğdem Penn is an experienced researcher with nearly twenty years of expertise in both quantitative and qualitative research methodologies. She is well versed in both high-profile and international projects. A graduate of the London School of Economics and Political Science, Çiğdem started her career in management consulting and focused on change management. She then moved into market research and worked in two of the largest agencies in the UK. In 2004, Çiğdem started her own research consultancy, XSIGHTS in London and opened the Turkish branch in 2010. She has been delivering results-driven research and consultancy projects ever since, both in Turkey and internationally.  In 2020, Çiğdem Penn has been awarded ‘Making a Difference Award’ by ESOMAR Foundation for her work contributing towards UN Sustainability Goals through market research.

Çiğdem is a member of ESOMAR and the Turkish Researchers Association. Mrs Penn is the founding president of the Turkey and Nepal Business Council at DEİK and an advocate for women’s participation to economy. Çiğdem has delivered several speeches to inspire young women to stay in the workforce through TURKISHWIN and other women’s network. She is fluent both in French and English.

Çiğdem, a mother of three, has lived in London, Kathmandu and now is based in Turkey. She enjoys frequent travel and asking questions.