A client, who was developing a new hair care product, was not able to meet its sales targets. Due to negative product feedback and damaged brand perception, the company was in need of professional support. In the project, directed by XSIGHTS Research and Consultancy, the products were re-introduced to the customers, and were further evaluated.
After evaluating the product, its usage and the use of communication tools, the correct positioning strategy was identified and implemented. The support XSIGHTS Research and Consultancy offered the organisation has led to significant sales increases.