Client Solutions Director
Graduated Classical Archeology. 25+ years experience in marketing research. He has been working at Xsights Research since February 2018 after working in Barem, Millward Brown, Stratejik Fokus and Nielsen.
Performed data analysis and developed reporting across a vast range of sectors (food & beverage, communications, pharmaceutical, consumer electronics, finance, automative), which allowed him to achieve a better understanding consumer trends and market drivers in these sectors.
Conducted market surveys like Copy Tests including TV, radio, web etc., Brand Tracking, Brand Health Checks, Product Tests, Concept Tests, Pricing Research, U&A Studies, Segmentation Studies, Brand Image Surveys, Customer Satisfaction, Mystery Shopper, OMNIBUS, Corporate Reputation Research, Pharmaceutical Studies, Strategic Communication Research and Social Researches.