MARKET FEASIBILITY AND MARKET ENTRY STUDY

Our client has one of the largest red meat production facilities and worked with XSIGHTS when it decided to sell its wholesale products directly to the end consumer in packaged form. The research focused on consumers’ preferences, motivations, red meat perception and how to position packaged red meat in this new market.

The results of the qualitative and quantitative research provided a better understanding of the end consumer. The study supplied answers on «to whom to sell» and «where to sell» questions and gave information about how to position, name and form the brand. Our customer used this information to prepare for the new season.