Our client was a leader in the cheese market and had a powerful brand icon in which our customer made marketing investments for many years. As a result of the communication and brand positioning studies, the target market of the brand was changed. XSIGHTS conducted a Logo Evaluation Study in order to evaluate how the new target market perceived the brand icon.


In the study designed and conducted by XSIGHTS Research and Consultancy, position, awareness and like level of the brand icon were tested  in comparison to others in the target market. Name recognition level, what the icon name evokes, perception of the target market, the products and brands associated with the icon, and brand-icon matching level were also determined, and as a result, communication and positioning activities were steered in a new direction.