NEW CHANNEL CONCEPT EVALUATION AND DEMAND MEASUREMENT RESEARCH

Our client, an international media giant, requested a evaluation of the concept of its new TV Channel.

NEW CHANNEL CONCEPT EVALUATION AND DEMAND MEASUREMENT RESEARCH

Through both qualitative and quantitative research methods, necessary and detailed information was collected: TV watching motivations and routines, programme preferences and TV channel choices.

New programme formats were introduced to Turkish viewers and their preferred formats, broadcast content and streaming options were identified.