Have a closer look at XSIGHTS Research’s work:

THE EFFECT OF COMMUNICATION ON BRAND LOYALTY RESEARCH

A customer who has a wide network of dealerships sought more effective communication between its stakeholders. Through identifying the current communication channels, XSIGHTS Research and Consultancy was able to:

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MOBILE APPLICATION AND EXPERIENCE TESTING

This research was conducted for a new mobile application which was designed to share pictures on social media.

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PERFORMANCE TESTS

Our client who was planning to introduce a new mobile application to the Turkish market needed a pre-launch strategy based on user data. Accordingly, XSIGHTS Research and Consultancy reported findings such as; working conditions of taxi drivers, mobile phones and internet usage habits, attitude of the taxi drivers towards new working concepts, prices they are willing to pay, media habits and information on their memberships to vocational associations.

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NEW CHANNEL CONCEPT EVALUATION AND DEMAND MEASUREMENT RESEARCH

Our client, an international media giant, requested a evaluation of the concept of its new TV Channel.

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PREMIUM SEGMENT CAR USERS - COMMUNICATION EFFECTIVENESS

One of the leader players in the premium segment of the automotive industry wanted to measure the effectiveness of communication platforms.

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MOBILE APPLICATION EXPERIENCE STUDY

This research was conducted in order to increase taxi usage via the BiTaksi mobile application.

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COMMERCIAL FLEET STUDY - VEHICLE MAINTENANCE FREQUENCY

For our customer, this study was conducted with the commercial fleet owners and individual fleet drivers in order to understand the main problems that they face with their trucks, the fuel types that they most use and their strategies for cost management.

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IMO - INTERNATIONAL MARITIME ORGANIZATION

XSIGHTS Research and Consultancy conducted the “Impact Assessment Exercise 2012-2015” in order to establish the impact of the Integrated Technical Cooperation Programme (ITCP).

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ILLEGAL FUEL SALES RESEARCH

Increased illegal fuel sales are common in Turkey. In this research the demand for illegal fuel, sales channels and prices were examined.

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LOGISTICS INDUSTRY COMPETITION ANALYSIS

This research has been conducted in order to collect information about different pricing strategies of an international fast shipping company.

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BRAND AWARENESS & PERCEPTION RESEARCH

This research supported BTA and its Cakes & Bakes brand in the ‘Turquality’ application process by measuring the level of awareness concerning the brand.

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SUV USERS - BRAND IMAGE & PURCHASING BEHAVIOURS

One of the most popular SUV brands wanted to determine the current and potential positioning of its flagship model. To this end, the customers of the main competitor vehicles were reached.

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ESKİHİSAR - TOPÇULAR FERRY LINE RESEARCH

This study was focused on the analysis of the sea transportation Eskihisar - Topçular ferry line.

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MEMBER AWARENESS AND SATISFACTION RESEARCH

This research has been conducted in order to understand the level of satisfaction of members about the services and activities offered by Uludag Automotive Industry Exporters' Association (OIB).

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SPARE PARTS RESEARCH - BRAKE LINING MARKET

Our client wanted to gain in-depth information about the brake lining market.

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TURKEY REPUTATION INDEX - FASHION AND TEXTILE

Between 2011 and 2013, XSIGHTS launched the Turkey Reputation Index (TRI) in cooperation with Istanbul Commerce University and Reputation Workshop. Within the content of TRI, the criteria of reputation in Turkey were determined, reputations of different sectors were compared, positioning of companies in comparison to each other within their sector and across Turkey was measured, and the results established a reference source for corporate reputation management.

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VOICE OF YOUNG CUSTOMERS - FASHION AND TEXTILE

XSIGHTS leads brands to the future with the Voice of Young Consumers Survey that monitors «the consumption behaviors», «the attitudes & tendencies», and «the lifestyles» of young people quarterly.

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WIN-WIN BY THE RIGHT CHANNEL

Our client was a shoe producer whose sales were going through the roof after they began to use e-commerce websites. But when the foot-fall in their stores intensified without increased sales at the tills, they approached XSIGHTS to measure behaviors of different customer segments.

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BRAND AWARENESS AND PERCEPTION

Our client (for which we have measured brand perception regularly since 2012), wanted to change brand positioning. To this end, XSIGHTS Research and Consultancy delivered an annual Brand Awareness and Perception Study.

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CUSTOMER SATISFACTION

Periodic customer satisfaction studies were conducted for a sector leader. Customer expectations, reasons for satisfaction & dissatisfaction were reported, findings were compared with competitors, rates of re-visiting, product purchasing and volunteer brand-ambassadors were measured.

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ADVERTISEMENT TEST

For one of the most creative advertising agencies, advertisement campaigns that they prepared for a textile company were tested. Appreciation level and prominent features of the advertisements, suitability, recognition and image of the campaign’s celebrity were evaluated in pre-tests.

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STYLE ICON BABY COLLECTION

As the importance of social media increases in our life, almost every day a different ‘phenomenon’ reshapes the rules of ‘existence’. Recently, style icon baby accounts run by their mothers are becoming more and more trendy, and fashion concepts for babies are changing very rapidly.

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PRODUCTION PLANNING RESEARCH

For a prominent Turkish textile company, Usage and Attitude research was conducted for different product groups to feed into the production planning stage.

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PRODUCT EXPERIENCE

Our client, a textile sector leader, expanded its range and began to produce a new collection. A product test was designed to determine the effect of the new product groups on customers’ brand perceptions. In the research, products were delivered to customers. They were asked to use the products for two weeks and write their experiences in a diary.

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NEW PRODUCT AND POSITIONING SURVEY

Our client, a well-established pharmaceutical company, was planning to enter the OTC market.

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UNDERSTANDING THE ANTIOXIDANT CATEGORY

Our client asked XSIGHTS to conduct a survey about the antioxidant category in order to introduce an innovative new product.

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CONCEPT TESTING FOR EXPLAINING MEDICAL PRODUCTS

In this research, experienced medical representatives performed a live explanation in front of physicians, who then evaluated representatives’ performances and the choice of words in the text.

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PRICE POSITIONING IN THE PHARMACEUTICAL SECTOR

In the Sustainable Energy for All (SE4A) Project, XSIGHTS evaluated the business world in Turkey and reported to a Global Compact, Accenture and the Turkish Industry and Business Association (TUSIAD). XSIGHTS identified the sustainable energy actions and investments of the leading companies in 19 different sectors.

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SUSTAINABLE ENERGY FOR ALL - SOCIAL RESEARCH

In the Sustainable Energy for All (SE4A) Project, XSIGHTS evaluated the business world in Turkey and reported to Global Compact, Accenture and the Turkish Industry and Business Association (TUSIAD). XSIGHTS identified the sustainable energy actions and investments of the leading companies in 19 different sectors.

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A LIFE TORN BETWEEN HEART AND MIND

XSIGHTS designed research for an airline company to determine effective ways of establishing strong ties with Turkish migrants «Gurbetçiler» in Germany. In this context, «Life Styles», «Air Travel Preferences», and «Behavior of Turkish Population Traveling to Turkey» were examined.

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TURKISH INDUSTRY PRODUCTIVITY MAP

XSIGHTS Research and Consultancy carried out fieldwork for the Turkish Industry Productivity Map for the Turkish Ministry of Science, Industry and Technology. XSIGHTS conducted face-to-face interviews with the representatives of 10,100 manufacturers in 81 cities.

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THE WORLD IS ONE XSIGHTS AWAY

XSIGHTS Research and Consultancy has conducted several multi-country research programmes; including some long-standing trackers.

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INTEGRATED COMMUNICATION MARKETING

Our client, a GSM company in Azerbaijan, has a long-standing position as the country’s best operator in mobile communications. Therefore, the company was evaluated from the point of view of the public, in terms of market share compared to competitors, reception quality, number of value added services, and campaigns for free minutes.

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A LIFE TORN BETWEEN HEART AND MIND – INTERNATIONAL RESEARCH

XSIGHTS designed a research for an airline company to determine effective ways of establishing strong ties with Turkish migrants «Gurbetçiler» in Germany. In this context, «Life Styles», «Air Travel Preferences», and «Behavior of Turkish Population Traveling to Turkey» were examined.

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RESEARCH ON CORPORATE REPUTATION AND PERCEPTION

A Reputation Audit was conducted with our local partner to increase a company’s value before privatisation. This project included stakeholders both within and outside the company.

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ATTITUDE TOWARDS ENVIRONMENT AMONG MINORITY GROUPS IN LONDON - INTERNATIONAL RESEARCH

It is estimated that one million Turkish people live in London. Approximately sixty per cent of this population lives in the north of London.

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FIRST STEP AFTER MERGER: INTEGRATION OF CORPORATE VALUES

Our client, a telecom leader, had bought the first and only private GSM operator in Nepal, and thus was in need of research to aid the transfer of its corporate vision and values to the newly-acquired company, and to understand the new colleagues coming from a quite different culture.

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REHABILITATION OF EXPLOITED CHILDREN - INTERNATIONAL RESEARCH

Our client was an international NGO with a well-regarded rehabilitation programme for sexually exploited children. Although the programme was a success, they were hindered in requesting more funds from their sponsors because they had not allocated initial resources for Monitoring & Evaluation (M&E): the only data they had was qualitative.

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WASHINGTON APPLES AND ARAB HOUSEWIVES: CAN’T THEY GET TOGETHER? - INTERNATIONAL RESEARCH

An English marketing company that represents several F&B (Food and Beverage) brands approached XSIGHTS with an impossible task: «How can we sell American apples to Arab Housewives?». XSIGHTS went to Dubai to interview Arab Housewives. The focus group discussions revealed that the housewives actually were not interested in what was bought in food shopping. In fact, the maids held the purse strings; they did the shopping, so they chose which apple to buy.

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BRAND PERCEPTION

For our Japanese client, a copier and printer brand, a Brand Perception and Positioning study for the Turkish market has been performed, and interviews have been conducted with primary decision-makers who are responsible for purchasing IT equipment.

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MARKET ENTRY RESEARCH

For our Korean client who plans to invest in Turkey, market research was carried out for the water filter market. With the help of our data triangulation methodology, desk research, qualitative and quantitative methods have been used to provide reliable information for a significant financial commitment.

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NEW PRODUCT DEVELOPMENT

Three different options for dishwashers of a leading manufacturer have been tested among Turkish housewives.

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TURKISH REPUTATION INDEX - ENERGY SECTOR

Between 2011-2013, the Turkish Reputation Index was conducted in collaboration with İtibar Atölyesi, XSIGHTS and Istanbul Commerce University. The aim of the Index was to capture different levels of corporate reputation for 12 locomotive sectors in the Turkish Economy, including Energy. The primary objective of the index was to provide a source of reference for corporate reputation and its development over time, and to compare it with international measures of corporate reputation.

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SUSTAINABLE ENERGY FOR ALL - ENERGY SECTOR

In the Sustainable Energy for All (SE4A) Project, XSIGHTS assesed the baseline for SE4A initiative in Turkey and reported to Global Compact, Accenture and the Turkish Industry and Business Association (TUSIAD). XSIGHTS identified the sustainable energy actions and investments of the leading companies in 19 different sectors and compared them with the UK and the USA.

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FUEL SMUGGLING RESEARCH - ENERGY SECTOR

As a reaction against high fuel pricing, fuel smuggling had become a major problem in the south-east of Turkey.

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CORPORATE REPUTATION RESEARCH AND STAKEHOLDER ANALYSIS

For a large energy company, which was ready to go public, a corporate reputation research and stakeholder analysis was conducted.

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BRAND ALIGNMENT

XSIGHTS conducted a brand alignment study for one of the major players in the sector. This study aimed to reflect the core values of the organisation onto the new brand. A series of well-attended workshops were conducted and key personnel from different departments and key suppliers brainstormed together.

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TURKISH INDUSTRY PRODUCTIVITY MAP - ENERGY SECTOR

XSIGHTS Research and Consultancy carried out fieldwork for the Turkish Industry Productivity Map for the Turkish Ministry of Science, Industry and Technology. XSIGHTS conducted face-to-face interviews with the representatives of 10,100 manufacturers in 81 cities.

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VOICE OF THE YOUNG CONSUMERS - FINANCE SECTOR RESEARCH

XSIGHTS is exploring young customers’ attitudes with the Voice of the Young Consumer Research on a quarterly basis.

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EMPLOYEE SATISFACTION

Employees are the most valuable asset of an organisation. One of the most important tasks of human resources is increasing the employees’ satisfaction, loyalty and motivation.

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CUSTOMER EXPERIENCE

In this study, satisfaction, recommendation and customer suggestions were evaluated and analysed to provide an action plan for improving service quality.

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CUSTOMER SATISFACTION

The strategic importance of retired citizens has increased since the Turkish Social Security Department authorised private banks to process their salaries. Against. this backdrop, one of our customers in the finance industry has conducted research to increase loyalty and find new retired customers.

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ONLINE BANKING

This study has been conducted for a foreign bank in Turkey for the segmentation of banking users and identification of obstacles and opportunities for each customer segment in the area of online banking.

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EFFECTIVENESS OF SALES CHANNEL RESEARCH

Interviews with sales channel officials has been conducted for one of our customers from the financial sector with alternative credit sales channels.

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PROCESS ASSESSMENT CONTENT ANALYSIS

For one of the leading institutions in the financial sector, «Process Assessment Content Analysis» has been performed with the branch managers. Suggestions have been collected in order to help achieve the organisation's strategic goals. Detailed evaluations have been covered in four separate dimensions, and content analysis has been conducted to determine the areas that need improvement.

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PRODUCT TESTING

For one of the most innovative private banks, XSIGHTS has conducted market research to evaluate a newly-developed loan product. It has been evaluated by considering credit registry office rating, sources of income, loan demand, willingness to conduct online transactions, predisposition for mobile computing, internet access resources and the sources of concern of the different targeted profiles.

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VIRAL ADS EVALUATION

The usage and scope of viral video is increasing every day, and viral advertising films have begun to find a place in the media plan of brands. Measuring the effectiveness of viral ads has been one of the trend topics of XSIGHTS’ agenda.

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CORPORATE REPUTATION AND PERCEPTION RESEARCH

For our client, a leading bank, Corporate Reputation and Perception studies are being regularly carried out. Many issues such as corporate reputation, corporate culture, internal communication are measured to feed into the communication framework.

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TURKEY REPUTATION INDEX - FMCG

Between 2011-2013, XSIGHTS launched the Turkey Reputation Index (TRI) in cooperation with Istanbul Commerce University and Reputation Workshop. Within the content of TRI, factors of reputation in Turkey were determined, reputations of different sectors were compared, positioning of companies in comparison to each other within their respective sectors and across Turkey were measured - and the results established a reference source for corporate reputation management.

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SHOPPER PULSE CHECK

For a Non-Alcoholic Ready to Drink (NARTD) sector leader, a series of studies were conducted to analyse customers’ experiences and ideas about in-store executions in supermarkets. Both quantitative and qualitative methods were employed to collect customer views via online and mobile channels during or just after their shopping trips.

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PACKAGE & CONCEPT TEST

For a global giant in the cosmetics industry, package and concept tests were conducted within their localisation strategy. The effect of communication materials and product packaging on the target market was measured.

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PRODUCT TEST WITHOUT PACKAGING

New product tests were conducted for a snack producer before a new flavour launch. In order to remove the brand effect the products were tested without their packages in the study.

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NAME TESTING

Our customer was one of the largest finished salt producers in Turkey and wanted to establish a «premium» salt brand. The agency developed five name alternatives that were compatible with the concept of the product group.

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SCENT TEST

For our essence producer client, scent tests were conducted. Before entering the market, new scent concepts were tested on target customers in XSIGHTS’ clinically designed studio. Pre-evaluations of the target group were received via online research and the target group was also interviewed in depth through focus group discussions.

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CORPORATE REPUTATION AND PERCEPTION STUDY

XSIGHTS regularly conducts Corporate Reputation and Perception Studies for a global food giant. Various topics such as corporate reputation, effect of current brands on how the company was perceived and the success in communication with social and commercial shareholders were measured and significant feedback was received by the study.

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BRAND HEALTH

Communications intensify in the FMCG sector, where competition is most fierce. Brand health tracking has always been among the primary topics in the FMCG sector - which is one of the sectors that dominates prime-time commercials.

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MASCOT EVALUATION

Our client was a leader in the cheese market and had a powerful brand icon in which our customer made marketing investments for many years. As a result of the communication and brand positioning studies, the target market of the brand was changed. XSIGHTS conducted a Logo Evaluation Study in order to evaluate how the new target market perceived the brand icon.

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EFFECT OF SPONSORSHIP EVALUATION

Our client was a leader in the chewing-gum sector and had decided on a huge three-year sports sponsorship investment. An “Effect of Sponsorship Evaluation Study” was designed by XSIGHTS to measure the effect of this crucial investment on the brand.

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TASTE TESTING

A new product of a prominent company in the food industry was tested on target market groups.

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CELEBRITY EVALUATIONS

A global food giant approached XSIGHTS to evaluate the effect of its campaign celebrity on the target market. In the study designed and conducted by XSIGHTS Research and Consultancy, recognition and like level, image of the celebrity, the brands that she represents, effect on purchase, suitability with the brand, contribution to the brand, likelihood of her using the brand were determined.

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PRODUCT EXPERIENCE

Our client developed a new hair care product but did not achieve the desired success in the market. XSIGHTS Research and Consultancy designed a product test when the negative customer feedbacks about the newly-developed product began to harm the wider brand perception. In the study, customers received hair care products appropriate for their hair style, used the products for two weeks and were asked to write a diary during this time.

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MARKET FEASIBILITY AND MARKET ENTRY STUDY

Our client has one of the largest red meat production facilities and worked with XSIGHTS when it decided to sell its wholesale products directly to the end consumer in packaged form. The research focused on consumers’ preferences, motivations, red meat perception and how to position packaged red meat in this new market.

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TURKEY’S REPUTATION INDEX; TIE - RESEARCH ON CONSTRUCTION & REAL ESTATE SECTORS

XSIGHTS successfully launched and conducted Turkey’s first Reputation Index between 2011-2014, which revealed the most respected companies in Turkey - including the construction sector.

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RESEARCH ON TARGET MARKET AND SALES EFFICIENCY

Our client, which is an international company in the construction sector, was aiming to increase sales in Turkey and wanted to understand purchasing motivations, preferences and drawbacks of the target group, which had a high reliance on welfare.

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CONCEPT RESEARCH

Our client needed to decide the concept for its next construction project. XSIGHTS measured the target audience’s evaluations of projects with similar concepts, and their expectations of new ones.

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RESEARCH ON CURRENT CUSTOMERS

For an important residential project in Istanbul; current customers, who have purchased a house in the last year at the project were interviewed, and their satisfaction & expectation levels were questioned.

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RESEARCH ON PERCEPTION AND SALES OF MODULAR AND PREFABRICATED HOUSES

Our client, which is the leader in the prefabricated building industry, was faced with the challenge of introducing a new product while creating the demand for it. The research on housing was conducted to determine the current situation and perceptions of prefabricated houses.

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THREE STAGE CUSTOMER EXPERIENCE; FIRST CONTACT, VISIT, PROCESS FOLLOW-UP

The number of private high schools has increased rapidly with the transformation of «exam preparation courses». Schools offer a wide range of price alternatives to parents from different segments.

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SHOPPER PULSE CHECK

For a Non-Alcoholic Ready to Drink (NARTD) sector leader, a series of studies were conducted to analyse customers’ experiences and ideas about in-store executions in supermarkets. Both quantitative and qualitative methods were employed to collect customer views via online and mobile channels during or just after their shopping trips.

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STORE EXIT STUDIES

A «Lost Customer Study» was conducted for a leading company in the textile sector. A lost customer profile was determined by interviewing visitors who did not purchase anything.

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STORE PROFILE STUDIES

«Consumer Studies» were conducted for a textile retailer that has a wide store network in Turkey. The target of the study was mothers with sons aged between 9-16 (and the sons themselves). The consumer profile was specified and their evaluations about the collections were compiled.

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ONLINE SHOPPING RESEARCH

«Online Shopping Research» was conducted to evaluate the online shopping habits of consumers with regard to product groups, and to determine applications that would remove current obstacles and motivate the consumers to buy.

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TURKISH REPUTATION INDEX – ELECTRICAL / ELECTRONIC INDUSTRY RESEARCHES

Between 2011-2013, Turkish Reputation Index was conducted in collaboration with İtibar Atölyesi, XSIGHTS and Istanbul Commerce University. The aim of the Turkish Reputation Index was to capture different levels of corporate reputation for 12 locomotive sectors in the Turkish Economy, including the white goods sector.

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MOBILE APPLICATION TEST

XSIGHTS Research and Consultancy conducted research among taxi drivers in Istanbul, to understand their working conditions, mobile phone usage, internet usage habits, media consumption and association memberships.

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REGISTRATION PROCESS RESEARCH

The educational sector is becoming more and more competitive every day. Under these conditions, target groups are continually exposed to intensive communications and promotional campaigns. In this noisy environment, every potential customer is extremely valuable.

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KEY ROLES OF CHILDREN IN FAMILY

It is estimated that one million Turkish people live in London. Sixty per cent of this population lives in the north of London.

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THE EFFECT OF GENERAL SCHOOLS’ TITLE CHANGE ON PRIVATE SCHOOLS

The frequent change of educational policies in our country causes problems in the education system.

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PARENT AND STUDENT SATISFACTION STUDIES

Satisfaction studies are essential for recognizing issues at an early stage where stakeholders feel uncomfortable. These issues can eventually be turned to people’s advantage – if the right steps are taken.

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VOICE OF THE YOUNG CONSUMERS - SOCIAL RESEARCH

XSIGHTS leads brands to the future with the Voice of Young Consumers Survey that monitors «the consumption behaviors», «the attitudes & tendencies», and «the lifestyles» of young people.

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MIGRATION STORIES: UNDERSTANDING SYRIANS

In this study conducted by XSIGHTS Social Research Institute, the main objective was to understand Syrians who live outside the camps in Turkey, and to describe the challenges they face on a daily basis, while exploring their plans for the future.

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ENVIRONMENTAL PERCEPTIONS OF TURKS IN LONDON

It is estimated that one million Turkish people live in London. Approximately sixty per cent of this population lives in the north of London.

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CHILDREN’S TURN: REHABILITATION OF SEXUALLY EXPLOITED CHILDREN

Our client was an international NGO with a well-regarded rehabilitation programme for sexually exploited children. Although the programme was a success, they were hindered in requesting more funds from their sponsors because they had not allocated initial resources for Monitoring & Evaluation (M&E): the only data they had was qualitative.

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PUBLIC PERCEPTIONS OF THE CHRISTIAN MINORITY IN TURKEY

The survey, conducted by XSIGHTS Social Research Institute partnership with international NGO Screen Changers, explored public perceptions of the Christian minority in Turkey. In order to examine respondents’ level of knowledge about Christianity, their attitudes towards Christians and their actual interactions with Christians, 1,500 respondents from 26 cities were interviewed in this nationally representative survey.

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WASHINGTON APPLES AND ARAB HOUSEWIVES: CAN’T THEY GET TOGETHER?

An English marketing company that represents several F&B brands approached to XSIGHTS with an impossible task: «How can we sell American apples to Arab Housewives?». XSIGHTS went to Dubai to interview Arab Housewives. The focus group discussions revealed that the housewives actually was not interested in what was bought in food shopping. In fact, the maids were in the saddle; they did the shopping, so they chose which apple to buy.

More