BRAND PERCEPTION

For our Japanese client, a copier and printer brand, a Brand Perception and Positioning study for the Turkish market has been performed, and interviews have been conducted with primary decision-makers who are responsible for purchasing IT equipment.

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MARKET ENTRY RESEARCH

For our Korean client who plans to invest in Turkey, market research was carried out for the water filter market. With the help of our data triangulation methodology, desk research, qualitative and quantitative methods have been used to provide reliable information for a significant financial commitment.

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NEW PRODUCT DEVELOPMENT

Three different options for dishwashers of a leading manufacturer have been tested among Turkish housewives.

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TURKISH REPUTATION INDEX – ELECTRICAL / ELECTRONIC INDUSTRY RESEARCHES

Between 2011-2013, Turkish Reputation Index was conducted in collaboration with İtibar Atölyesi, XSIGHTS and Istanbul Commerce University. The aim of the Turkish Reputation Index was to capture different levels of corporate reputation for 12 locomotive sectors in the Turkish Economy, including the white goods sector.

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MOBILE APPLICATION TEST

XSIGHTS Research and Consultancy conducted research among taxi drivers in Istanbul, to understand their working conditions, mobile phone usage, internet usage habits, media consumption and association memberships.

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