VOICE OF THE YOUNG CONSUMERS - FINANCE SECTOR RESEARCH

XSIGHTS is exploring young customers’ attitudes with the Voice of the Young Consumer Research on a quarterly basis.

More

EMPLOYEE SATISFACTION

Employees are the most valuable asset of an organisation. One of the most important tasks of human resources is increasing the employees’ satisfaction, loyalty and motivation.

More

CUSTOMER EXPERIENCE

In this study, satisfaction, recommendation and customer suggestions were evaluated and analysed to provide an action plan for improving service quality.

More

CUSTOMER SATISFACTION

The strategic importance of retired citizens has increased since the Turkish Social Security Department authorised private banks to process their salaries. Against. this backdrop, one of our customers in the finance industry has conducted research to increase loyalty and find new retired customers.

More

ONLINE BANKING

This study has been conducted for a foreign bank in Turkey for the segmentation of banking users and identification of obstacles and opportunities for each customer segment in the area of online banking.

More

EFFECTIVENESS OF SALES CHANNEL RESEARCH

Interviews with sales channel officials has been conducted for one of our customers from the financial sector with alternative credit sales channels.

More

PROCESS ASSESSMENT CONTENT ANALYSIS

For one of the leading institutions in the financial sector, «Process Assessment Content Analysis» has been performed with the branch managers. Suggestions have been collected in order to help achieve the organisation's strategic goals. Detailed evaluations have been covered in four separate dimensions, and content analysis has been conducted to determine the areas that need improvement.

More

PRODUCT TESTING

For one of the most innovative private banks, XSIGHTS has conducted market research to evaluate a newly-developed loan product. It has been evaluated by considering credit registry office rating, sources of income, loan demand, willingness to conduct online transactions, predisposition for mobile computing, internet access resources and the sources of concern of the different targeted profiles.

More

VIRAL ADS EVALUATION

The usage and scope of viral video is increasing every day, and viral advertising films have begun to find a place in the media plan of brands. Measuring the effectiveness of viral ads has been one of the trend topics of XSIGHTS’ agenda.

More

CORPORATE REPUTATION AND PERCEPTION RESEARCH

For our client, a leading bank, Corporate Reputation and Perception studies are being regularly carried out. Many issues such as corporate reputation, corporate culture, internal communication are measured to feed into the communication framework.

More