THE WORLD IS ONE XSIGHTS AWAY

XSIGHTS Research and Consultancy has conducted several multi-country research programmes; including some long-standing trackers.

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INTEGRATED COMMUNICATION MARKETING

Our client, a GSM company in Azerbaijan, has a long-standing position as the country’s best operator in mobile communications. Therefore, the company was evaluated from the point of view of the public, in terms of market share compared to competitors, reception quality, number of value added services, and campaigns for free minutes.

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A LIFE TORN BETWEEN HEART AND MIND – INTERNATIONAL RESEARCH

XSIGHTS designed a research for an airline company to determine effective ways of establishing strong ties with Turkish migrants «Gurbetçiler» in Germany. In this context, «Life Styles», «Air Travel Preferences», and «Behavior of Turkish Population Traveling to Turkey» were examined.

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RESEARCH ON CORPORATE REPUTATION AND PERCEPTION

A Reputation Audit was conducted with our local partner to increase a company’s value before privatisation. This project included stakeholders both within and outside the company.

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ATTITUDE TOWARDS ENVIRONMENT AMONG MINORITY GROUPS IN LONDON - INTERNATIONAL RESEARCH

It is estimated that one million Turkish people live in London. Approximately sixty per cent of this population lives in the north of London.

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FIRST STEP AFTER MERGER: INTEGRATION OF CORPORATE VALUES

Our client, a telecom leader, had bought the first and only private GSM operator in Nepal, and thus was in need of research to aid the transfer of its corporate vision and values to the newly-acquired company, and to understand the new colleagues coming from a quite different culture.

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REHABILITATION OF EXPLOITED CHILDREN - INTERNATIONAL RESEARCH

Our client was an international NGO with a well-regarded rehabilitation programme for sexually exploited children. Although the programme was a success, they were hindered in requesting more funds from their sponsors because they had not allocated initial resources for Monitoring & Evaluation (M&E): the only data they had was qualitative.

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WASHINGTON APPLES AND ARAB HOUSEWIVES: CAN’T THEY GET TOGETHER? - INTERNATIONAL RESEARCH

An English marketing company that represents several F&B (Food and Beverage) brands approached XSIGHTS with an impossible task: «How can we sell American apples to Arab Housewives?». XSIGHTS went to Dubai to interview Arab Housewives. The focus group discussions revealed that the housewives actually were not interested in what was bought in food shopping. In fact, the maids held the purse strings; they did the shopping, so they chose which apple to buy.

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