TURKEY’S REPUTATION INDEX; TIE - RESEARCH ON CONSTRUCTION & REAL ESTATE SECTORS

XSIGHTS successfully launched and conducted Turkey’s first Reputation Index between 2011-2014, which revealed the most respected companies in Turkey - including the construction sector.

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RESEARCH ON TARGET MARKET AND SALES EFFICIENCY

Our client, which is an international company in the construction sector, was aiming to increase sales in Turkey and wanted to understand purchasing motivations, preferences and drawbacks of the target group, which had a high reliance on welfare.

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CONCEPT RESEARCH

Our client needed to decide the concept for its next construction project. XSIGHTS measured the target audience’s evaluations of projects with similar concepts, and their expectations of new ones.

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RESEARCH ON CURRENT CUSTOMERS

For an important residential project in Istanbul; current customers, who have purchased a house in the last year at the project were interviewed, and their satisfaction & expectation levels were questioned.

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RESEARCH ON PERCEPTION AND SALES OF MODULAR AND PREFABRICATED HOUSES

Our client, which is the leader in the prefabricated building industry, was faced with the challenge of introducing a new product while creating the demand for it. The research on housing was conducted to determine the current situation and perceptions of prefabricated houses.

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