PACKAGE & CONCEPT TEST

For a global giant in the cosmetics industry, package and concept tests were conducted within their localisation strategy. The effect of communication materials and product packaging on the target market was measured.

In the study, the effect of the package on the price perception, choice of right model, comprehensibility of explanations and information, what the product name reminds people of, like level and attractiveness were evaluated in detail – and so the effectiveness of the marketing and sales activities were maximised.