Our client who was planning to introduce a new mobile application to the Turkish market needed a pre-launch strategy based on user data. Accordingly, XSIGHTS Research and Consultancy reported findings such as; working conditions of taxi drivers, mobile phones and internet usage habits, attitude of the taxi drivers towards new working concepts, prices they are willing to pay, media habits and information on their memberships to vocational associations.


Results indicated that 24.5% of the working hours of taxi drivers were spent on waiting and/or being vacant. If taxi drivers were able to cover this time more productively, they would be able to drive 51.8km more on average per day - and thereby potentially increase their income by one quarter.