She completed her undergraduate and graduate education in the field of Business Administration. She started her professional career in a an internationally renowned retail company where she discovered about market research. Having discovered she likes market research, she joined an international research company and has been conducting and managing research projects since. She is very experienced especially in Omnibus, Tracking, Social research and FMCG projects. Pınar Balaban brings 17 years of operational experience and focuses on excellence of operations.