PREMIUM SEGMENT CAR USERS - COMMUNICATION EFFECTIVENESS

One of the leader players in the premium segment of the automotive industry wanted to measure the effectiveness of communication platforms.

PREMIUM SEGMENT CAR USERS - COMMUNICATION EFFECTIVENESS

A study has therefore been conducted with premium segment users who bought their cars in the last three years, or who plan to buy a new car in the next 12 months.

The aim of the study was to determine the most effective communication platforms to reach the target customer.