PRICE POSITIONING IN THE PHARMACEUTICAL SECTOR

In the Sustainable Energy for All (SE4A) Project, XSIGHTS evaluated the business world in Turkey and reported to a Global Compact, Accenture and the Turkish Industry and Business Association (TUSIAD). XSIGHTS identified the sustainable energy actions and investments of the leading companies in 19 different sectors.

PRICE POSITIONING IN THE PHARMACEUTICAL SECTOR

For our client, an international pharmaceutical company, price sensitivities for different dosages of the products were determined. 

Using the results of the study, our client was able to raise their prices without losing market share.