Our client, a textile sector leader, expanded its range and began to produce a new collection. A product test was designed to determine the effect of the new product groups on customers’ brand perceptions. In the research, products were delivered to customers. They were asked to use the products for two weeks and write their experiences in a diary.

PRODUCT EXPERIENCE

The diaries provided daily information about differences in emotions, thoughts and behaviours among first impact, first trial and following experience. Prejudices towards the product, unmet expectations and social responses from friends and family were discovered. Powerful insights that cemented the bond between the brand and the consumer were put into use, yielding successful commercial results.