For one of the most innovative private banks, XSIGHTS has conducted market research to evaluate a newly-developed loan product. It has been evaluated by considering credit registry office rating, sources of income, loan demand, willingness to conduct online transactions, predisposition for mobile computing, internet access resources and the sources of concern of the different targeted profiles.


Within the scope of this research, the new product has been evaluated in terms of personal information required during the application, the adequacy of the loan amount, perception of interest rates, relevance of repayment schedules and propensity for regular use.