For an important residential project in Istanbul; current customers, who have purchased a house in the last year at the project were interviewed, and their satisfaction & expectation levels were questioned.


Through this research, it was observed that current customers were especially dissatisfied with after-sales services, and for this reason their level of recommendation was low. The service was re-adressed and all the problems solved to the great delight of our customer who then saw an increased number of word-of-mouth recommendations.