RESEARCH ON PERCEPTION AND SALES OF MODULAR AND PREFABRICATED HOUSES

Our client, which is the leader in the prefabricated building industry, was faced with the challenge of introducing a new product while creating the demand for it. The research on housing was conducted to determine the current situation and perceptions of prefabricated houses.

RESEARCH ON PERCEPTION AND SALES OF MODULAR AND PREFABRICATED HOUSES

The survey findings revealed that there was a need to increase the status of prefabricated buildings, and  new models, potential sales areas and marketing strategies were determined. Correct pricing was also determined.