RESEARCH ON TARGET MARKET AND SALES EFFICIENCY

Our client, which is an international company in the construction sector, was aiming to increase sales in Turkey and wanted to understand purchasing motivations, preferences and drawbacks of the target group, which had a high reliance on welfare.

RESEARCH ON TARGET MARKET AND SALES EFFICIENCY

Through the research conducted by XSIGHTS; different segments in the target market, motivations of those segments and ways to reach this target market were determined, and the findings can later be used for the sales team’s training.