For our essence producer client, scent tests were conducted. Before entering the market, new scent concepts were tested on target customers in XSIGHTS’ clinically designed studio. Pre-evaluations of the target group were received via online research and the target group was also interviewed in depth through focus group discussions.


The emotions triggered by the scent, appreciation on the skin and in the bottle, purchase intentions, persistence and preponderance of the scent and the adjectives defining the scent was studied in detail within the scope of the research and consumer feedback was gathered to help form the final version of the product.