«Consumer Studies» were conducted for a textile retailer that has a wide store network in Turkey. The target of the study was mothers with sons aged between 9-16 (and the sons themselves). The consumer profile was specified and their evaluations about the collections were compiled.


In the research, brand satisfaction levels, store order evaluations, online/offline shopping habits, views on competitors and who makes the clothing decisions were determined. Colored canvas trouser wearing and purchasing habits were examined seasonally and evaluations about fabrics with different thickness and colors were collected. The results were employed to optimise production processes and profitability was increased.