As the importance of social media increases in our life, almost every day a different ‘phenomenon’ reshapes the rules of ‘existence’. Recently, style icon baby accounts run by their mothers are becoming more and more trendy, and fashion concepts for babies are changing very rapidly.


XSIGHTS conducted regular studies with parents and grandparents for baby collection. The insights provided by the studies were employed in production, marketing and sales - and as a result the brand gained a powerful position in the baby clothing market.