A new product of a prominent company in the food industry was tested on target market groups.


In the research, the most-liked products, product’s general taste, appearance and taste left in the mouth, precision of taste of the meat, desired amount of extra sauce on the product, meat and garnish alternatives and amounts, product recommendation score, purchase / re-purchase intentions, perception of substitute or rival products and pricing  were evaluated and consumer feedback was gathered to form the final version of the product.