TURKEY REPUTATION INDEX - FMCG

Between 2011-2013, XSIGHTS launched the Turkey Reputation Index (TRI) in cooperation with Istanbul Commerce University and Reputation Workshop. Within the content of TRI, factors of reputation in Turkey were determined, reputations of different sectors were compared, positioning of companies in comparison to each other within their respective sectors and across Turkey were measured - and the results established a reference source for corporate reputation management.

TURKEY REPUTATION INDEX - FMCG

The food sector was one of the focus areas in the study (conducted across Turkey annually and within 12 sectors). The scope of the study covered 26 sub-regions that were compiled according to Nomenclature of Territorial Units Classification of Turkey prepared by the State Planning Organisation and TURKSTAT. Using random sampling, 2,075 people were interviewed face-to-face in their homes.