TURKISH REPUTATION INDEX – ELECTRICAL / ELECTRONIC INDUSTRY RESEARCHES

Between 2011-2013, Turkish Reputation Index was conducted in collaboration with İtibar Atölyesi, XSIGHTS and Istanbul Commerce University. The aim of the Turkish Reputation Index was to capture different levels of corporate reputation for 12 locomotive sectors in the Turkish Economy, including the white goods sector.

TURKISH REPUTATION INDEX – ELECTRICAL / ELECTRONIC INDUSTRY RESEARCHES

The  primary objective of the index was to provide a source of reference for corporate reputation and its development over time, and to compare it with international measures of corporate reputation.

XSIGHTS Research and Consultancy, along with academic input from İstanbul Commerce University, conducted 2,054 face-to-face interviews with a representative sample from 26 sub-regions in Turkey.

The index used the X-Reputation and X-Perception models of XSIGHTS and has its own calculation model based on the principle of ‘ Effective Reputation Management’.