The usage and scope of viral video is increasing every day, and viral advertising films have begun to find a place in the media plan of brands. Measuring the effectiveness of viral ads has been one of the trend topics of XSIGHTS’ agenda.

VIRAL ADS EVALUATION

For one of our financial customers, viral ads tests have been performed for the viral ads series covering all waves. With the help of XSIGHTS’ «Comparative Research», points of differentiation have been determined for the measurement of viral ads.