VOICE OF YOUNG CUSTOMERS - FMCG

XSIGHTS leads brands to the future with the Voice of Young Consumers Survey that monitors «the consumption behaviors», «the attitudes & tendencies», and «the lifestyles» of young people.

VOICE OF YOUNG CUSTOMERS - FMCG

In the survey, the differences and the motivations of the generations are scrutinised by collecting detailed data at industry and brand level about consumption habits, social lives, approaches to trends, and the future plans of young people.  

Because «Voice of Young» study examines and records the trends of the basic motivations of the young, it offers great advantages to FMCG companies in gaining insight into attitudes over time.