{"id":10834,"date":"2024-08-26T14:11:03","date_gmt":"2024-08-26T11:11:03","guid":{"rendered":"https:\/\/www.xsights.co.uk\/?p=10834"},"modified":"2024-08-26T14:11:33","modified_gmt":"2024-08-26T11:11:33","slug":"online-alisveris-aliskanliklari-gecen-seneden-bu-yana-internet-alisveris-orani-3-puan-geriledi","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/online-alisveris-aliskanliklari-gecen-seneden-bu-yana-internet-alisveris-orani-3-puan-geriledi\/","title":{"rendered":"Online Al\u0131\u015fveri\u015f Al\u0131\u015fkanl\u0131klar\u0131: Ge\u00e7en seneden bu yana internet al\u0131\u015fveri\u015f oran\u0131 3 puan geriledi"},"content":{"rendered":"\n<p><strong>Ge\u00e7en seneden bu yana internet al\u0131\u015fveri\u015f oran\u0131 3 puan geriledi!<\/strong><\/p>\n\n\n\n<p>\u0130nternetin yayg\u0131nla\u015fmas\u0131 ile birlikte hayat\u0131m\u0131z\u0131n bir\u00e7ok alan\u0131 k\u00f6kl\u00fc de\u011fi\u015fimlere u\u011frad\u0131. Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zda bu dijital devrimden nasibini ald\u0131. Art\u0131k markete ya da ma\u011fazaya gitmek yerine bir t\u0131kla al\u0131\u015fveri\u015f yapabiliyoruz. T\u00fcrkiye\u2019de yap\u0131lan Online Al\u0131\u015fveri\u015f oranlar\u0131 ge\u00e7en seneye g\u00f6re de\u011fi\u015fimi ve online kanalda en \u00e7ok tercih ettikleri kategorileri perakende.org i\u00e7in ara\u015ft\u0131rd\u0131k.<\/p>\n\n\n\n<p><strong>T\u00fcrkiye\u2019nin 2023 y\u0131l\u0131 e-ticaret hacmi 1,85 trilyon T\u00fcrk liras\u0131na ula\u015ft\u0131.<\/strong><\/p>\n\n\n\n<p>Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n yay\u0131nlad\u0131\u011f\u0131 T\u00fcrkiye\u2019nin E-Ticaret G\u00f6r\u00fcn\u00fcm\u00fc raporunda E-ticaret hacminden en b\u00fcy\u00fck pay\u0131 alan ilk \u00fc\u00e7 sekt\u00f6rden ilki 233 milyar T\u00fcrk liras\u0131 ile beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri olurken bu sekt\u00f6r\u00fc s\u0131ras\u0131yla 135 milyar T\u00fcrk liras\u0131 ile elektronik ve 127 milyar T\u00fcrk liras\u0131 ile giyim, ayakkab\u0131 ve aksesuar sekt\u00f6rleri izliyor.<\/p>\n\n\n\n<p>Perakende.org i\u00e7in ger\u00e7ekle\u015ftirdi\u011fimiz ara\u015ft\u0131rmada ge\u00e7en seneye g\u00f6re t\u00fcketicilerin yapt\u0131klar\u0131 t\u00fcm al\u0131\u015fveri\u015fin internetten olan pay\u0131nda 3 puanl\u0131k d\u00fc\u015f\u00fc\u015f g\u00f6zlemledik. Kad\u0131n ve erkek ayr\u0131m\u0131 olarak bakt\u0131\u011f\u0131m\u0131zda her iki tarafta da ge\u00e7en seneye g\u00f6re gerileme g\u00f6r\u00fclse de kad\u0131nlar daha fazla oranda internetten al\u0131\u015fveri\u015f yapmaktad\u0131rlar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"605\" height=\"335\" src=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim1-1.png\" alt=\"\" class=\"wp-image-10835\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim1-1.png 605w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim1-1-300x166.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>\u0130nternetten en \u00e7ok neler ald\u0131klar\u0131n\u0131 sorgulad\u0131\u011f\u0131m\u0131zda %76,1 oran\u0131nda giyim, aksesuar ve ayakkab\u0131 oldu\u011funu g\u00f6r\u00fcyoruz. Bunu %69,8 ile g\u0131da \u00fcr\u00fcnleri takip etmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"605\" height=\"334\" src=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim2-1.png\" alt=\"\" class=\"wp-image-10837\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim2-1.png 605w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim2-1-300x166.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>Cinsiyete g\u00f6re d\u00fczenli al\u0131nan \u00fcr\u00fcnleri inceledi\u011fimizde kad\u0131nlarda en \u00e7ok al\u0131nan \u00fcr\u00fcnler %84,6 ile giyim, ayakkab\u0131 ve aksesuar iken erkeklerde en \u00e7ok al\u0131nan \u00fcr\u00fcnler %77,6 olarak g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.&nbsp; Yemek teslimat\u0131 kad\u0131nlar i\u00e7erisinde daha y\u00fcksekken, ila\u00e7 ve g\u0131da takviyeleri erkekler i\u00e7erisinde daha y\u00fcksek orana sahip oldu\u011fu g\u00f6zlemlenmi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"605\" height=\"331\" src=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim3-1.png\" alt=\"\" class=\"wp-image-10839\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim3-1.png 605w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim3-1-300x164.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>Bu ara\u015ft\u0131rmam\u0131zda kat\u0131l\u0131mc\u0131lar\u0131n kesinlikle almayaca\u011f\u0131 \u00fcr\u00fcnlerin ne oldu\u011fu da sorulmu\u015ftur. Buna g\u00f6re \u00e7ok y\u00fcksek bir orana sahip olmasa bile %37,8 oranla ila\u00e7 ve g\u0131da takviyesini asla almayacaklar\u0131n\u0131 belirtmi\u015flerdir. Genel itibari ile sonu\u00e7lara bakt\u0131\u011f\u0131m\u0131zda elektronik ve b\u00fcy\u00fck ev e\u015fyalar\u0131 al\u0131m\u0131 daha \u00e7ok fiziksel kanalda ger\u00e7ekle\u015fmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"334\" src=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim4.png\" alt=\"\" class=\"wp-image-10841\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim4.png 605w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim4-300x166.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>Cinsiyet g\u00f6re sonu\u00e7lar\u0131 de\u011ferlendirdi\u011fimizde ise ila\u00e7 ve g\u0131da takviyeleri kad\u0131nlarda anlaml\u0131 bir \u015fekilde asla almam dedikleri kategori olurken, erkeklerde ise elektronik ara\u00e7lar ve beyaz ev e\u015fyalar\u0131 asla almam dedikleri kategorilerin en ba\u015f\u0131nda gelmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"330\" src=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim5.png\" alt=\"\" class=\"wp-image-10843\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim5.png 605w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Resim5-300x164.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>Sonu\u00e7 olarak 2024 y\u0131l\u0131nda online al\u0131\u015fveri\u015f oranlar\u0131nda her ne kadar 3 puanl\u0131k bir d\u00fc\u015f\u00fc\u015f g\u00f6z\u00fckse de bu d\u00fc\u015f\u00fc\u015f anlaml\u0131 bir d\u00fc\u015f\u00fc\u015f olarak g\u00f6z\u00fckmemektedir. TU\u0130K verilerinde internet \u00fczerinden al\u0131\u015fveri\u015f yapanlarda d\u00fc\u015f\u00fck bir art\u0131\u015f trendi g\u00f6zlemlenmektedir. Bu da bize \u0130nternet \u00fczerinden daha fazla oranda al\u0131\u015fveri\u015f yapan ki\u015fi olsa da toplam al\u0131\u015fveri\u015f i\u00e7erisinde internetin pay\u0131n\u0131n anlaml\u0131 olarak de\u011fi\u015fmedi\u011fini ve daha bir\u00e7ok kategorinin internet \u00fczerinden sat\u0131\u015fa ge\u00e7i\u015fte hen\u00fcz olgunla\u015fma s\u00fcrecinde oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n\n\n\n<p>Bununla beraber t\u00fcketicilerinde al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 ve beklentileri h\u0131zla de\u011fi\u015fmektedir. Bu de\u011fi\u015fimler, markalar\u0131n m\u00fc\u015fteri deneyimini geli\u015ftirmek ve e-ticaret stratejilerini yeniden de\u011ferlendirmelerini gerektirmektedir. Ve bu do\u011frultuda m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na uygun yenilik\u00e7i yakla\u015f\u0131mlar benimseyerek rekabette avantaj sa\u011flayabileceklerdir. \u00d6zellikle de en \u00e7ok ziyaret edilen ve kullan\u0131lan uygulamalara bakt\u0131\u011f\u0131m\u0131zda online al\u0131\u015fveri\u015f sitelerinin \u00f6n planda oldu\u011funu g\u00f6rmekteyiz. Dolay\u0131s\u0131yla bu alana yat\u0131r\u0131mlar yapmaya devam etmenin ve farkl\u0131la\u015fma noktalar\u0131n\u0131 belirlemenin \u00f6nemli oldu\u011funu s\u00f6ylemek de yanl\u0131\u015f olmayacakt\u0131r. XSIGHTS Ara\u015ft\u0131rma olarak, sekt\u00f6rdeki bu de\u011fi\u015fimlerin nabz\u0131n\u0131 tutmaya ve m\u00fc\u015fterilerimize en g\u00fcncel bilgileri sunmaya devam edece\u011fiz.<\/p>\n\n\n\n<p><strong>Ara\u015ft\u0131rma K\u00fcnyesi: <\/strong>Ara\u015ft\u0131rma 18 ya\u015f \u00fcst\u00fc \u0130BBS 1 d\u00fczeyinde T\u00fcrkiye temsili 500 ki\u015fi ile online anket y\u00f6ntemi (CAWI) \u00fczerinden 9-17 Temmuz 2024 tarihleri aras\u0131nda ger\u00e7ekle\u015ftirilmi\u015ftir.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Online-Alisveris-Aliskanliklari.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"PDF g\u00f6mme\"><\/object><a href=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2024\/08\/Online-Alisveris-Aliskanliklari.pdf\" class=\"wp-block-file__button wp-element-button\" download>Sunum Dosyas\u0131n\u0131 \u0130ndir<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7en seneden bu yana internet al\u0131\u015fveri\u015f oran\u0131 3 puan geriledi! \u0130nternetin yayg\u0131nla\u015fmas\u0131 ile birlikte hayat\u0131m\u0131z\u0131n bir\u00e7ok alan\u0131 k\u00f6kl\u00fc de\u011fi\u015fimlere u\u011frad\u0131. Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zda bu dijital devrimden nasibini ald\u0131. Art\u0131k markete ya da ma\u011fazaya gitmek yerine bir t\u0131kla al\u0131\u015fveri\u015f yapabiliyoruz. T\u00fcrkiye\u2019de yap\u0131lan Online Al\u0131\u015fveri\u015f oranlar\u0131 ge\u00e7en seneye g\u00f6re de\u011fi\u015fimi ve online kanalda en \u00e7ok tercih ettikleri kategorileri [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-10834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kaynak-calismalarimiz"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/10834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=10834"}],"version-history":[{"count":1,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/10834\/revisions"}],"predecessor-version":[{"id":10847,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/10834\/revisions\/10847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/10848"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=10834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=10834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=10834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}