{"id":11772,"date":"2024-12-27T13:39:59","date_gmt":"2024-12-27T10:39:59","guid":{"rendered":"https:\/\/www.xsights.co.uk\/?p=11772"},"modified":"2025-06-29T14:20:30","modified_gmt":"2025-06-29T11:20:30","slug":"isveren-markasi","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/isveren-markasi\/","title":{"rendered":"\u0130\u015fveren Markas\u0131"},"content":{"rendered":"\n

\u0130\u015fveren Markas\u0131<\/a><\/strong> (Employer Branding), bir \u015firketin mevcut ve potansiyel \u00e7al\u0131\u015fanlar\u0131 taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 ifade etmektedir. \u015eirketin, \u00e7al\u0131\u015fmak i\u00e7in \u00e7ekici bir yer<\/strong> oldu\u011funu g\u00f6steren de\u011ferleri, k\u00fclt\u00fcr\u00fc ve sundu\u011fu olanaklar\u0131 i\u00e7eren bir kavramd\u0131r. \u0130\u015fveren markas\u0131, \u015firketin \u00e7al\u0131\u015fanlar\u0131na nas\u0131l davrand\u0131\u011f\u0131n\u0131<\/strong>, sundu\u011fu i\u015f ortam\u0131n\u0131<\/strong> ve \u00e7al\u0131\u015fan deneyimini<\/strong> yans\u0131tmaktad\u0131r.<\/p>\n\n\n\n

\"\u0130\u015fveren<\/figure>\n\n\n\n

\u0130\u015fveren Markas\u0131 Nedir? Neden \u00d6nemlidir?<\/strong><\/h3>\n\n\n\n

\u0130\u015fveren markas\u0131, bir \u015firketin \u00e7al\u0131\u015fanlar ve potansiyel \u00e7al\u0131\u015fanlar taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 tan\u0131mlamaktad\u0131r. Bu kavram, \u015firketin bir i\u015fveren olarak sundu\u011fu de\u011ferlerin, k\u00fclt\u00fcr\u00fcn ve \u00e7al\u0131\u015fma ortam\u0131n\u0131n d\u0131\u015fa nas\u0131l yans\u0131t\u0131ld\u0131\u011f\u0131n\u0131 ifade etmek i\u00e7in kullan\u0131lmaktad\u0131r. Son y\u0131llarda, i\u015fveren markas\u0131n\u0131n sadece insan kaynaklar\u0131 de\u011fil, ayn\u0131 zamanda kurumsal itibar a\u00e7\u0131s\u0131ndan da stratejik bir unsur olarak g\u00f6r\u00fclmeye ba\u015fland\u0131\u011f\u0131 bilinmektedir.<\/p>\n\n\n\n

G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131na sahip olan \u015firketler, yetenekli adaylar taraf\u0131ndan daha fazla tercih edilmektedir. Ayn\u0131 zamanda, mevcut \u00e7al\u0131\u015fanlar\u0131n ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n art\u0131r\u0131ld\u0131\u011f\u0131 ve i\u015ften ayr\u0131lma oranlar\u0131n\u0131n d\u00fc\u015f\u00fcr\u00fcld\u00fc\u011f\u00fc g\u00f6zlemlenmektedir. Rekabetin yo\u011fun oldu\u011fu sekt\u00f6rlerde bu alana yap\u0131lan yat\u0131r\u0131mlar sayesinde \u00f6ne \u00e7\u0131k\u0131lmaktad\u0131r. B\u00f6ylece hem i\u015fe al\u0131m s\u00fcre\u00e7lerinin verimlili\u011fi art\u0131r\u0131lmakta hem de \u00e7al\u0131\u015fan memnuniyeti sa\u011flanmaktad\u0131r.<\/p>\n\n\n\n

G\u00fc\u00e7l\u00fc Bir \u0130\u015fveren Markas\u0131 Nas\u0131l Olu\u015fturulur?<\/strong><\/h3>\n\n\n\n

G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131 olu\u015fturulabilmesi i\u00e7in \u00f6ncelikle kurum k\u00fclt\u00fcr\u00fcn\u00fcn do\u011fru \u015fekilde tan\u0131mlanmas\u0131 gerekmektedir. Kurum i\u00e7inde h\u00e2kim olan de\u011ferlerin, davran\u0131\u015f bi\u00e7imlerinin ve ileti\u015fim anlay\u0131\u015f\u0131n\u0131n netle\u015ftirilmesiyle i\u015fe ba\u015flanmal\u0131d\u0131r. Ard\u0131ndan bu k\u00fclt\u00fcr\u00fcn hem i\u00e7 hem d\u0131\u015f payda\u015flara etkili bir \u015fekilde aktar\u0131lmas\u0131 sa\u011flanmal\u0131d\u0131r.<\/p>\n\n\n\n

Bu s\u00fcre\u00e7te \u00e7al\u0131\u015fan deneyimlerine b\u00fcy\u00fck \u00f6nem verilmelidir. \u00c7al\u0131\u015fanlardan al\u0131nan geri bildirimler do\u011frultusunda iyile\u015ftirmeler yap\u0131lmal\u0131 ve bu s\u00fcre\u00e7ler \u015feffaf bir bi\u00e7imde y\u00f6netilmelidir. Ayr\u0131ca, dijital mecralarda \u015firketin i\u015fveren olarak nas\u0131l konumland\u0131r\u0131ld\u0131\u011f\u0131na dikkat edilmelidir. Sosyal medya platformlar\u0131nda, kariyer sitelerinde ve \u015firketin web sitesinde tutarl\u0131 ve olumlu bir imaj \u00e7izilmelidir.<\/p>\n\n\n\n

Bu s\u00fcre\u00e7te insan kaynaklar\u0131 ile ileti\u015fim departmanlar\u0131 aras\u0131nda s\u0131k\u0131 bir i\u015f birli\u011fi kurulmas\u0131 \u00f6nerilmektedir. Bu stratejilerin, kurumun genel vizyonuyla uyumlu \u015fekilde planlanmas\u0131 gerekmektedir. <\/p>\n\n\n\n

\u00c7al\u0131\u015fan Deneyiminin \u0130\u015fveren Markas\u0131na Etkisi<\/strong><\/h3>\n\n\n\n

\u0130\u015fveren markas\u0131n\u0131n g\u00fc\u00e7lendirilmesinde en etkili unsurlardan biri olarak \u00e7al\u0131\u015fan deneyimi<\/strong> \u00f6n plana \u00e7\u0131kar\u0131lmaktad\u0131r. Bir kurumda ge\u00e7irilen her an, \u00e7al\u0131\u015fan taraf\u0131ndan alg\u0131lanmakta ve de\u011ferlendirilmekte; bu deneyimlerin toplam\u0131, d\u0131\u015f d\u00fcnyaya yans\u0131t\u0131lan i\u015fveren imaj\u0131n\u0131 do\u011frudan etkilemektedir.<\/p>\n\n\n\n

Pozitif bir \u00e7al\u0131\u015fan deneyimi sunulan \u015firketlerde, bu \u00f6zelli\u011fin daha g\u00fc\u00e7l\u00fc bir \u015fekilde in\u015fa edildi\u011fi g\u00f6zlemlenmektedir. \u00c7al\u0131\u015fanlar taraf\u0131ndan payla\u015f\u0131lan memnuniyet hik\u00e2yeleri, sosyal medya platformlar\u0131nda, i\u015fveren de\u011ferlendirme sitelerinde ve bireysel ileti\u015fim kanallar\u0131nda yayg\u0131n \u015fekilde dile getirilmektedir. Bu t\u00fcr geri bildirimlerle \u015firketin itibar\u0131 do\u011fal bir \u015fekilde \u015fekillendirilmektedir.<\/p>\n\n\n\n

\u00d6te yandan, olumsuz deneyimlerin de markay\u0131 zedeleyebildi\u011fi bilinmektedir. \u0130yi yap\u0131land\u0131r\u0131lmam\u0131\u015f i\u015fe al\u0131m s\u00fcre\u00e7leri, yetersiz kariyer geli\u015fim f\u0131rsatlar\u0131 veya etkisiz i\u00e7 ileti\u015fim gibi nedenlerle ya\u015fanan memnuniyetsizlikler, \u015firket imaj\u0131n\u0131 olumsuz y\u00f6nde etkileyebilmektedir. Bu gibi durumlarda, hem mevcut \u00e7al\u0131\u015fanlar hem de potansiyel adaylar \u00fczerinde negatif bir alg\u0131 yarat\u0131lmaktad\u0131r.<\/p>\n\n\n\n

\u0130\u015fveren markas\u0131n\u0131n sa\u011flam bir zemine oturtulabilmesi i\u00e7in \u00e7al\u0131\u015fan deneyiminin t\u00fcm temas noktalar\u0131nda iyile\u015ftirilmesi \u00f6nerilmektedir. \u0130\u015fe al\u0131m s\u00fcrecinden oryantasyona, performans de\u011ferlendirmelerinden terfi sistemlerine kadar her ad\u0131mda \u00e7al\u0131\u015fanlara de\u011fer verildi\u011finin hissettirilmesi gerekmektedir. Bu s\u00fcre\u00e7te geri bildirim mekanizmalar\u0131 aktif olarak kullan\u0131lmal\u0131 ve \u00e7al\u0131\u015fan g\u00f6r\u00fc\u015flerinin dikkate al\u0131nd\u0131\u011f\u0131 net bir \u015fekilde g\u00f6sterilmelidir.<\/p>\n\n\n\n

\u0130\u015fveren Markas\u0131n\u0131n \u00d6nemi<\/h2>\n\n\n\n
    \n
  • Yetenekleri \u00c7ekme:<\/strong> Nitelikli ve yetenekli adaylar\u0131n \u015firkete ilgi duymas\u0131n\u0131 sa\u011flar.<\/li>\n\n\n\n
  • \u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131:<\/strong> Mevcut \u00e7al\u0131\u015fanlar\u0131n \u015firkete olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r ve i\u015ften ayr\u0131lma oran\u0131n\u0131 azalt\u0131r.<\/li>\n\n\n\n
  • Rekabet Avantaj\u0131:<\/strong> Rakiplere k\u0131yasla daha g\u00fc\u00e7l\u00fc bir i\u015fveren imaj\u0131 olu\u015fturarak fark yarat\u0131r.<\/li>\n\n\n\n
  • Marka Alg\u0131s\u0131:<\/strong> \u015eirketin hem i\u00e7 hem d\u0131\u015f \u00e7evrede pozitif bir imaj kazanmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n\n\n\n
  • Maliyet Azaltma:<\/strong> \u0130\u015fe al\u0131m s\u00fcre\u00e7lerinde harcanan zaman ve maliyetleri d\u00fc\u015f\u00fcr\u00fcr.<\/li>\n<\/ul>\n\n\n\n

    \u0130\u015fveren Markas\u0131n\u0131n Olu\u015fumu<\/h2>\n\n\n\n

    \u0130\u015fveren markas\u0131; \u015firketin k\u00fclt\u00fcr\u00fc<\/strong>, de\u011ferleri<\/strong> ve \u00e7al\u0131\u015fan deneyimleri<\/strong> gibi fakt\u00f6rlerden olu\u015fur ve \u015fu ad\u0131mlar izlenebilir:<\/p>\n\n\n\n

      \n
    1. Mevcut Alg\u0131y\u0131 De\u011ferlendirme:<\/strong>
      \u015eirket i\u00e7i ve d\u0131\u015f\u0131 alg\u0131y\u0131 ara\u015ft\u0131rmak, \u00e7al\u0131\u015fanlar\u0131n ve adaylar\u0131n \u015firket hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc analiz etmek.<\/li>\n\n\n\n
    2. De\u011fer \u00d6nerisi (EVP – Employer Value Proposition):<\/strong>
      \u015eirketin \u00e7al\u0131\u015fanlar\u0131na sundu\u011fu de\u011ferleri tan\u0131mlamak.\n
        \n
      • \u00c7al\u0131\u015fanlara sundu\u011funuz kariyer f\u0131rsatlar\u0131<\/li>\n\n\n\n
      • Maa\u015f ve yan haklar<\/li>\n\n\n\n
      • \u015eirket k\u00fclt\u00fcr\u00fc ve \u00e7al\u0131\u015fma ortam\u0131<\/li>\n\n\n\n
      • Ki\u015fisel geli\u015fim olanaklar\u0131<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • \u0130leti\u015fim ve G\u00f6r\u00fcn\u00fcrl\u00fck:<\/strong>
        \u015eirketin i\u015fveren markas\u0131n\u0131 \u00e7e\u015fitli kanallarda duyurmak.\n
          \n
        • Kariyer siteleri ve LinkedIn gibi platformlarda aktif olmak<\/li>\n\n\n\n
        • \u00c7al\u0131\u015fan hikayeleri payla\u015fmak (\u00f6rne\u011fin videolar veya blog yaz\u0131lar\u0131)<\/li>\n\n\n\n
        • Sosyal medyada \u015firket k\u00fclt\u00fcr\u00fcn\u00fc yans\u0131tan i\u00e7erikler payla\u015fmak<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • \u00c7al\u0131\u015fan Deneyimini \u0130yile\u015ftirme:<\/strong>
          Mevcut \u00e7al\u0131\u015fanlar\u0131n mutlulu\u011funu ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak.\n
            \n
          • \u015eeffaf ileti\u015fim ve geri bildirim k\u00fclt\u00fcr\u00fc<\/li>\n\n\n\n
          • Ki\u015fisel geli\u015fim ve e\u011fitim programlar\u0131<\/li>\n\n\n\n
          • \u00c7al\u0131\u015fan sa\u011fl\u0131\u011f\u0131 ve esenli\u011fi i\u00e7in destek programlar\u0131<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • \u00d6l\u00e7\u00fcmleme ve Geli\u015ftirme:<\/strong>
            Alg\u0131y\u0131 s\u00fcrekli \u00f6l\u00e7erek iyile\u015ftirme ad\u0131mlar\u0131 atmak. \u00d6rne\u011fin; \u00e7al\u0131\u015fan memnuniyet anketleri<\/li>\n<\/ol>\n\n\n\n

            \u0130\u015fveren Markas\u0131 \u00d6rnekler<\/h2>\n\n\n\n
              \n
            1. Google:<\/strong> Esnek \u00e7al\u0131\u015fma saatleri, yarat\u0131c\u0131 ofis ortam\u0131, \u00e7al\u0131\u015fanlar\u0131n geli\u015fimi i\u00e7in sundu\u011fu olanaklarla bilinir.<\/li>\n\n\n\n
            2. Microsoft:<\/strong> \u00c7al\u0131\u015fanlar\u0131na kariyer geli\u015fimi, uzaktan \u00e7al\u0131\u015fma f\u0131rsatlar\u0131 ve sosyal sorumluluk projelerine kat\u0131l\u0131m imkan\u0131 sa\u011flar.<\/li>\n\n\n\n
            3. Unilever:<\/strong> S\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 projeleri ve \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendiren k\u00fclt\u00fcr\u00fcyle dikkat \u00e7eker.<\/li>\n<\/ol>\n\n\n\n

              \u00c7al\u0131\u015fanlar\u0131na sundu\u011fu esnek \u00e7al\u0131\u015fma saatleri, modern ofis ortamlar\u0131 ve geli\u015fim f\u0131rsatlar\u0131yla tan\u0131nan teknoloji \u015firketleri, i\u015fveren markalar\u0131n\u0131 g\u00fc\u00e7lendiren firmalar aras\u0131nda yer almaktad\u0131r. Bu \u015firketler, \u00e7al\u0131\u015fanlar\u0131n\u0131n kendilerini de\u011ferli hissetmelerini sa\u011flayarak, i\u015f g\u00fcc\u00fc ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmakta ve sekt\u00f6r\u00fcn en yetenekli profesyonellerini \u00e7ekmektedir. \u0130novasyon ve s\u00fcrekli \u00f6\u011frenme f\u0131rsatlar\u0131 sunarak, \u00e7al\u0131\u015fan memnuniyetini ve verimlili\u011fini \u00fcst d\u00fczeyde tutan bu firmalar, ayn\u0131 zamanda y\u00fcksek i\u015f g\u00fcc\u00fc motivasyonu sa\u011flamaktad\u0131r. \u00c7al\u0131\u015fanlar, \u015firketin sundu\u011fu imkanlar sayesinde daha uzun s\u00fcreli ba\u011fl\u0131l\u0131k g\u00f6sterir ve bu durum, markan\u0131n uzun vadede ba\u015far\u0131ya ula\u015fmas\u0131na katk\u0131 sa\u011flar.<\/p>\n\n\n\n

              Bir ba\u015fka \u00f6rnek ise finans sekt\u00f6r\u00fcnde faaliyet g\u00f6steren bir \u015firketin sundu\u011fu cazip maa\u015f paketleri, sa\u011fl\u0131k sigortas\u0131 ve tatil imkanlar\u0131d\u0131r. Bu avantajlar, \u00e7al\u0131\u015fanlar\u0131n y\u00fcksek memnuniyetle i\u015flerini s\u00fcrd\u00fcrmelerini sa\u011flar. Y\u00fcksek maa\u015f ve ek faydalar, sadece \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmakla kalmaz, ayn\u0131 zamanda i\u015f g\u00fcc\u00fcnde motivasyonu y\u00fcksek tutmaya yard\u0131mc\u0131 olur. B\u00f6ylece, \u00e7al\u0131\u015fanlar kendilerini de\u011ferli hissederek daha verimli \u00e7al\u0131\u015f\u0131r, firma ise sekt\u00f6rdeki g\u00fc\u00e7l\u00fc i\u015fveren markas\u0131yla rekabet avantaj\u0131 elde eder.<\/p>\n\n\n\n

              \u0130\u015fveren Markas\u0131 Stratejisi Olu\u015fturman\u0131n Avantajlar\u0131<\/h3>\n\n\n\n
                \n
              • \u0130\u015fe al\u0131m s\u00fcresini ve maliyetini azalt\u0131r.<\/li>\n\n\n\n
              • \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 ve memnuniyeti artar.<\/li>\n\n\n\n
              • Yetenekli adaylar aras\u0131nda tercih edilen bir marka olursunuz.<\/li>\n\n\n\n
              • Kurumsal itibar g\u00fc\u00e7lenir.<\/li>\n<\/ul>\n\n\n\n

                \u0130\u015fveren markas\u0131<\/strong>, \u015firketin uzun vadeli ba\u015far\u0131s\u0131 i\u00e7in kritik bir rol oynar. Hem \u00e7al\u0131\u015fan memnuniyetini art\u0131r\u0131r hem de en iyi yetenekleri \u015firkete \u00e7eker.<\/p>\n\n\n\n

                \u0130\u015fveren Markas\u0131: \u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n ve Ba\u015far\u0131n\u0131n Anahtar\u0131<\/strong><\/p>\n\n\n\n

                \u0130\u015fveren markas\u0131, bir \u015firketin mevcut ve potansiyel \u00e7al\u0131\u015fanlar\u0131 nezdindeki alg\u0131s\u0131n\u0131 belirleyen en \u00f6nemli unsurlardan biridir. G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rarak verimlili\u011fi y\u00fckseltir ve yetenekli profesyonellerin \u015firkete \u00e7ekilmesini kolayla\u015ft\u0131r\u0131r. XSIGHTS olarak, i\u015fveren markas\u0131 stratejilerinizi geli\u015ftirmenize ve s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131ya ula\u015fman\u0131za destek oluyoruz. Do\u011fru ileti\u015fim ve kurumsal k\u00fclt\u00fcrle, hem \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n motivasyonunu art\u0131rabilir hem de rekabette \u00f6ne ge\u00e7ebilirsiniz.<\/p>\n\n\n\n\n

                <\/div>\n","protected":false},"excerpt":{"rendered":"

                \u0130\u015fveren Markas\u0131 (Employer Branding), bir \u015firketin mevcut ve potansiyel \u00e7al\u0131\u015fanlar\u0131 taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 ifade etmektedir. \u015eirketin, \u00e7al\u0131\u015fmak i\u00e7in \u00e7ekici bir yer oldu\u011funu g\u00f6steren de\u011ferleri, k\u00fclt\u00fcr\u00fc ve sundu\u011fu olanaklar\u0131 i\u00e7eren bir kavramd\u0131r. \u0130\u015fveren markas\u0131, \u015firketin \u00e7al\u0131\u015fanlar\u0131na nas\u0131l davrand\u0131\u011f\u0131n\u0131, sundu\u011fu i\u015f ortam\u0131n\u0131 ve \u00e7al\u0131\u015fan deneyimini yans\u0131tmaktad\u0131r. \u0130\u015fveren Markas\u0131 Nedir? Neden \u00d6nemlidir? \u0130\u015fveren markas\u0131, bir \u015firketin \u00e7al\u0131\u015fanlar ve potansiyel \u00e7al\u0131\u015fanlar taraf\u0131ndan nas\u0131l […]<\/p>\n","protected":false},"author":5,"featured_media":11773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bizden-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/11772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=11772"}],"version-history":[{"count":5,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/11772\/revisions"}],"predecessor-version":[{"id":12408,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/11772\/revisions\/12408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/11773"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=11772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=11772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=11772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}