“2025 t\u00fcketiciler i\u00e7in zor bir y\u0131l oldu. Ekonomik dayan\u0131kl\u0131l\u0131k a\u00e7\u0131s\u0131ndan test edilen t\u00fcketicilerin fark\u0131ndal\u0131klar\u0131 artt\u0131.\u00a0 Bu \u00e7er\u00e7evede temel markala\u015fma kriterleri olan be\u011feni, g\u00fcven ve tavsiye kriterlerini farkl\u0131 \u015fekillerde tan\u0131mlamaya ba\u015flad\u0131lar.\u00a0\u00a0Buna kar\u015f\u0131l\u0131k yapay zekan\u0131n ilerlemesiyle birlikte, markalar t\u00fcketicilere daha anlaml\u0131 deneyimler ya\u015fatmak i\u00e7in adeta yar\u0131\u015ft\u0131lar.\u00a0 2026 y\u0131l\u0131nda, t\u00fcketici ile markalar aras\u0131ndaki duygusal ba\u011f\u0131n g\u00fc\u00e7lenerek devam etmesini bekliyoruz.<\/p>\n
T\u00fcketiciler aras\u0131nda uzun ya\u015fam \/ longevity umudu artarken, bunun markalara yans\u0131mas\u0131 da s\u00fcrd\u00fcr\u00fclebilirlik vurgusunun g\u00fc\u00e7lenmesi noktas\u0131na ya\u015fand\u0131. T\u00fcketiciler kendi ya\u015fam s\u00fcrelerini uzatmaya \u00e7al\u0131\u015f\u0131rken, markalardan da gezegenimiz i\u00e7in ayn\u0131 hassasiyeti g\u00f6stermelerini beklemeye ba\u015flad\u0131. 2026 y\u0131l\u0131nda \u00e7evre hassasiyeti ve s\u00fcrd\u00fcr\u00fclebilirlik konular\u0131n\u0131n daha da \u00f6nem kazanmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.<\/p>\n
2025 y\u0131l\u0131 t\u00fcketicilerin yapay zekay\u0131 benimsedi\u011fi bir y\u0131l oldu. 2026 y\u0131l\u0131nda bunun giderek artmas\u0131n\u0131 ve markalardan teknolojik \u00e7\u00f6z\u00fcm beklentisinin artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. \u00d6zellikle m\u00fc\u015fteri deneyimi noktas\u0131nda markalar\u0131m\u0131z\u0131n teknolojik \u00e7\u00f6z\u00fcmlere yat\u0131r\u0131mlar\u0131n\u0131 h\u0131zland\u0131rmalar\u0131n\u0131 \u00f6neriyoruz.<\/p>\n
Biz XSIGHTS olarak, veriyi yaln\u0131zca \u00f6l\u00e7\u00fcm arac\u0131 de\u011fil, d\u00f6n\u00fc\u015f\u00fcm\u00fcn dili olarak g\u00f6r\u00fcyoruz. Her ara\u015ft\u0131rmam\u0131zda markalar\u0131n yaln\u0131zca \u2018m\u00fc\u015fterinin ne yapt\u0131\u011f\u0131n\u0131\u2019 de\u011fil, \u2018neden yapt\u0131\u011f\u0131n\u0131\u2019 anlamas\u0131na arac\u0131l\u0131k ediyoruz. XSIGHTS, 2026\u2019da da kurumlar\u0131n stratejik yol arkada\u015f\u0131 olmay\u0131 s\u00fcrd\u00fcrecek.\u201d<\/p>\n
\u201c\u0130\u00e7 g\u00f6r\u00fcn\u00fcn \u0131\u015f\u0131\u011f\u0131nda, t\u00fcm sorular\u0131n\u0131za yan\u0131t buldu\u011funuz, sa\u011fl\u0131kl\u0131, ba\u015far\u0131l\u0131 bir yeni y\u0131l dilerim.\u201d<\/b><\/p>\n
\u00c7i\u011fdem Penn<\/strong><\/p>\n XSIGHTS Kurucu\/Genel M\u00fcd\u00fcr\u00fc<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" “2025 t\u00fcketiciler i\u00e7in zor bir y\u0131l oldu. Ekonomik dayan\u0131kl\u0131l\u0131k a\u00e7\u0131s\u0131ndan test edilen t\u00fcketicilerin fark\u0131ndal\u0131klar\u0131 artt\u0131.\u00a0 Bu \u00e7er\u00e7evede temel markala\u015fma kriterleri olan be\u011feni, g\u00fcven ve tavsiye kriterlerini farkl\u0131 \u015fekillerde tan\u0131mlamaya ba\u015flad\u0131lar.\u00a0\u00a0Buna kar\u015f\u0131l\u0131k yapay zekan\u0131n ilerlemesiyle birlikte, markalar t\u00fcketicilere daha anlaml\u0131 deneyimler ya\u015fatmak i\u00e7in adeta yar\u0131\u015ft\u0131lar.\u00a0 2026 y\u0131l\u0131nda, t\u00fcketici ile markalar aras\u0131ndaki duygusal ba\u011f\u0131n g\u00fc\u00e7lenerek devam etmesini […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12567","post","type-post","status-publish","format-standard","hentry","category-bizden-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/12567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=12567"}],"version-history":[{"count":3,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/12567\/revisions"}],"predecessor-version":[{"id":12570,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/12567\/revisions\/12570"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=12567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=12567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=12567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}