{"id":3941,"date":"2017-03-13T21:48:03","date_gmt":"2017-03-13T18:48:03","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=3941"},"modified":"2023-04-27T14:10:48","modified_gmt":"2023-04-27T11:10:48","slug":"kurumsal-sosyal-sorumluluk-ekseninde-ilac-sektoru","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/kurumsal-sosyal-sorumluluk-ekseninde-ilac-sektoru\/","title":{"rendered":"Kurumsal Sosyal Sorumluluk Ekseninde \u0130la\u00e7 Sekt\u00f6r\u00fc"},"content":{"rendered":"\n<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k&#8217;\u0131n yapt\u0131\u011f\u0131, &#8216;Kurumsal Sosyal Sorumluluk Alg\u0131 Ara\u015ft\u0131rmas\u0131&#8217;, marka ve ekonomi y\u00f6netimi dergisi The Brand Age&#8217;in Mart say\u0131s\u0131nda &#8216;Kurumsal Sosyal Sorumluluk Ekseninde \u0130la\u00e7 Sekt\u00f6r\u00fc&#8217; makalesine kaynak olu\u015fturdu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi1-1024x762.jpg\" alt=\"\" class=\"wp-image-3942\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi1-1024x762.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi1-300x223.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi1-768x571.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi1-1536x1142.jpg 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>&#8220;Dayan\u0131\u015fma i\u00e7inde ve s\u00fcrd\u00fcr\u00fclebilir bir toplum yap\u0131s\u0131n\u0131n sa\u011flanmas\u0131na katk\u0131da bulunmay\u0131 ama\u00e7layan kurumsal sosyal sorumluluk \u00e7al\u0131\u015fmalar\u0131, firmalar\u0131n asli faaliyetlerinin ayr\u0131lmaz bir par\u00e7as\u0131 oldu&#8221; tespitiyle ba\u015flayan makalede&nbsp;T\u00fcrkiye&#8217;de sorumluluk anlay\u0131\u015f\u0131 \u00e7er\u00e7evesinde, g\u00f6n\u00fcll\u00fcl\u00fck bilinciyle hareket eden t\u00fcm firmalar\u0131n, \u00f6zellikle e\u011fitim ve sa\u011fl\u0131k alan\u0131nda etkin hale getirdikleri kurumsal sosyal sorumluluk projelerinin de\u011feri bug\u00fcn neredeyse 1 Milyar dolara ula\u015ft\u0131 denildi. \u00d6zellikle ila\u00e7 sekt\u00f6r\u00fcnde tan\u0131t\u0131m yasa\u011f\u0131n\u0131n uygulanmas\u0131 sebebiyle,&nbsp;sekt\u00f6rdeki KSS \u00e7al\u0131\u015fmalar\u0131n\u0131n&nbsp;\u00f6nemine de\u011finilen Vahide Erdo\u011fan&#8217;\u0131n makalesinde&nbsp;Xsights&#8217;\u0131n Kurumsal Sosyal Sorumluluk Projeleriyle ilgili yapt\u0131\u011f\u0131 ara\u015ft\u0131rman\u0131n verileri&nbsp;kaynak olarak g\u00f6sterildi.&nbsp;<\/p>\n\n\n\n<p>Xsights\u00a0ara\u015ft\u0131rmas\u0131ndaki,\u00a0&#8220;KSS \u00e7al\u0131\u015fmalar\u0131n\u0131 samimi bulup bulmad\u0131\u011f\u0131n\u0131n soruldu\u011fu ara\u015ft\u0131rmada kat\u0131l\u0131mc\u0131lar\u0131n sadece %10&#8217;u bu tarz faaliyetleri samimi bulmazken, firmalar\u0131n samimiyetine inananlar\u0131n oran\u0131n\u0131n %61 olmas\u0131; firmalar\u0131n KSS \u00e7al\u0131\u015fmalar\u0131ndan olduk\u00e7a olumlu geri d\u00f6n\u00fc\u015f ald\u0131klar\u0131n\u0131n g\u00f6sterir niteliktedir. \u00d6te yandan g\u00f6r\u00fc\u015f bildirenlerin %67&#8217;si firmalar\u0131n KSS \u00e7al\u0131\u015fmalar\u0131n\u0131 takip etti\u011fini s\u00f6ylerken, takip etmedi\u011fini s\u00f6yleyenlerin y\u00fczdesi olduk\u00e7a d\u00fc\u015f\u00fck g\u00f6r\u00fcn\u00fcyor. Bir di\u011fer veriye g\u00f6re firmalar\u0131n hayata ge\u00e7irdikleri sosyal sorumluluk \u00e7al\u0131\u015fmalar\u0131 ile sekt\u00f6rde \u00f6ne \u00e7\u0131k\u0131p reklam yapmas\u0131, kat\u0131l\u0131mc\u0131lar\u0131n %64&#8217;\u00fc taraf\u0131ndan do\u011fru bulunurken, bu duruma olumsuz bakanlar\u0131n oran\u0131 %12 gibi d\u00fc\u015f\u00fck bir d\u00fczeyde kald\u0131&#8221; ifadesi yer ald\u0131.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi2-1024x850.jpg\" alt=\"\" class=\"wp-image-3944\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi2-1024x850.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi2-300x249.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi2-768x638.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi2-1536x1275.jpg 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/sosyal-sorumluluk-projesi2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k&#8217;\u0131n yapt\u0131\u011f\u0131, &#8216;Kurumsal Sosyal Sorumluluk Alg\u0131 Ara\u015ft\u0131rmas\u0131&#8217;, marka ve ekonomi y\u00f6netimi dergisi The Brand Age&#8217;in Mart say\u0131s\u0131nda &#8216;Kurumsal Sosyal Sorumluluk Ekseninde \u0130la\u00e7 Sekt\u00f6r\u00fc&#8217; makalesine kaynak olu\u015fturdu. &#8220;Dayan\u0131\u015fma i\u00e7inde ve s\u00fcrd\u00fcr\u00fclebilir bir toplum yap\u0131s\u0131n\u0131n sa\u011flanmas\u0131na katk\u0131da bulunmay\u0131 ama\u00e7layan kurumsal sosyal sorumluluk \u00e7al\u0131\u015fmalar\u0131, firmalar\u0131n asli faaliyetlerinin ayr\u0131lmaz bir par\u00e7as\u0131 oldu&#8221; tespitiyle ba\u015flayan makalede&nbsp;T\u00fcrkiye&#8217;de sorumluluk [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bizden-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/3941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=3941"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/3941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2699"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=3941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=3941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=3941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}