{"id":3951,"date":"2017-03-25T22:00:06","date_gmt":"2017-03-25T19:00:06","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=3951"},"modified":"2023-04-27T14:10:05","modified_gmt":"2023-04-27T11:10:05","slug":"gencler-turkiyede-yasamak-zor-diyor","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/gencler-turkiyede-yasamak-zor-diyor\/","title":{"rendered":"GEN\u00c7LER &#8216;T\u00dcRK\u0130YE&#8217;DE YA\u015eAMAK ZOR&#8217; D\u0130YOR"},"content":{"rendered":"\n<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k&#8217;\u0131n ger\u00e7ekle\u015ftirdi\u011fi &#8220;Gen\u00e7 T\u00fcketicinin Sesi&#8221; ara\u015ft\u0131rmas\u0131 T\u00fcrkiye gen\u00e7li\u011finin nabz\u0131n\u0131 tutuyor. \u00d6zellikle gen\u00e7leri hedefleyen markalar i\u00e7in bir k\u0131lavuz niteli\u011fi ta\u015f\u0131yan ara\u015ft\u0131rmaya g\u00f6re Z ku\u015fa\u011f\u0131n\u0131n y\u00fczde 63&#8217;\u00fc plans\u0131z an\u0131 sat\u0131n almaya yatk\u0131n. Z ku\u015fa\u011f\u0131 McDonalds&#8217;\u0131, Y Ku\u015fa\u011f\u0131 ise Burger King&#8217;i Tercih ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm1-1024x768.jpg\" alt=\"\" class=\"wp-image-3952\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm1-1024x768.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm1-300x225.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm1-768x576.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm1-1536x1152.jpg 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n Marketing T\u00fcrkiye ad\u0131na ger\u00e7ekle\u015ftirdi\u011fi \u201cT\u00fcrkiye\u2019nin En \u0130yi Kad\u0131n Gazetecileri\u201d ara\u015ft\u0131rmas\u0131 Marketing T\u00fcrkiye dergisinin kapa\u011f\u0131nda yer almas\u0131n\u0131n yan\u0131s\u0131ra&nbsp;&#8220;Gen\u00e7 T\u00fcketicinin Sesi&#8221; ara\u015ft\u0131rmas\u0131n\u0131n verileri de Marketing T\u00fcrkiye mart say\u0131s\u0131nda yer ald\u0131.&nbsp;<\/p>\n\n\n\n<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k&#8217;\u0131n ger\u00e7ekle\u015ftirdi\u011fi &#8220;Gen\u00e7 T\u00fcketicinin Sesi&#8221; ara\u015ft\u0131rmas\u0131 T\u00fcrkiye gen\u00e7li\u011finin nabz\u0131n\u0131 tutuyor. \u00d6zellikle gen\u00e7leri hedefleyen markalar i\u00e7in bir k\u0131lavuz niteli\u011fi ta\u015f\u0131yan ara\u015ft\u0131rmaya g\u00f6re Z ku\u015fa\u011f\u0131n\u0131n y\u00fczde 63&#8217;\u00fc plans\u0131z an\u0131 sat\u0131n almaya yatk\u0131n. Z ku\u015fa\u011f\u0131 McDonalds&#8217;\u0131, Y Ku\u015fa\u011f\u0131 ise Burger King&#8217;i Tercih ediyor.&nbsp;<\/p>\n\n\n\n<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan haz\u0131rlanan Gen\u00e7 T\u00fcketicinin Sesi ara\u015ft\u0131rmas\u0131 gen\u00e7lerin t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131, zamanlar\u0131n\u0131 nas\u0131l de\u011ferlendirdiklerini \u00f6\u011frenmek ve hayat\u0131 alg\u0131lay\u0131\u015flar\u0131n\u0131 anlamak ad\u0131na olduk\u00e7a \u00e7arp\u0131c\u0131 veriler sunuyor&#8230; Zira sonu\u00e7lar Y ve Z ku\u015fa\u011f\u0131ndaki gen\u00e7lere y\u00f6nelik i\u00e7g\u00f6r\u00fcleri ortaya koyuyor ve hedef kitlesinde gen\u00e7ler\u00a0olan markalar i\u00e7in rehber niteli\u011fi ta\u015f\u0131yor. Ara\u015ft\u0131rmadan \u00e7\u0131kan sonu\u00e7larsa bir hayli ilgin\u00e7&#8230; Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 70&#8217;i T\u00fcrkiye&#8217;de gen\u00e7 olmay\u0131 zor buluyor.\u00a0Y\u00fczde 66&#8217;s\u0131 ise gelecekte yurt d\u0131\u015f\u0131nda ya\u015famak istedi\u011fini ifade ediyor. Ara\u015ft\u0131rman\u0131n bir di\u011fer sonucuysa gen\u00e7lerin tercih etti\u011fi fast food restoranlar\u0131na dair Z Ku\u015fa\u011f\u0131n\u0131n favori restoran\u0131 McDonald iken Y Ku\u015fa\u011f\u0131n\u0131n tercihi Burger King.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm2-1024x762.jpg\" alt=\"\" class=\"wp-image-3954\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm2-1024x762.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm2-300x223.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm2-768x571.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm2-1536x1142.jpg 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/mm2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k&#8217;\u0131n ger\u00e7ekle\u015ftirdi\u011fi &#8220;Gen\u00e7 T\u00fcketicinin Sesi&#8221; ara\u015ft\u0131rmas\u0131 T\u00fcrkiye gen\u00e7li\u011finin nabz\u0131n\u0131 tutuyor. \u00d6zellikle gen\u00e7leri hedefleyen markalar i\u00e7in bir k\u0131lavuz niteli\u011fi ta\u015f\u0131yan ara\u015ft\u0131rmaya g\u00f6re Z ku\u015fa\u011f\u0131n\u0131n y\u00fczde 63&#8217;\u00fc plans\u0131z an\u0131 sat\u0131n almaya yatk\u0131n. Z ku\u015fa\u011f\u0131 McDonalds&#8217;\u0131, Y Ku\u015fa\u011f\u0131 ise Burger King&#8217;i Tercih ediyor. Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k\u2019\u0131n Marketing T\u00fcrkiye ad\u0131na ger\u00e7ekle\u015ftirdi\u011fi \u201cT\u00fcrkiye\u2019nin En \u0130yi Kad\u0131n [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/3951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=3951"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/3951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=3951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=3951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=3951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}