{"id":3999,"date":"2017-04-28T22:21:51","date_gmt":"2017-04-28T19:21:51","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=3999"},"modified":"2023-04-27T14:07:02","modified_gmt":"2023-04-27T11:07:02","slug":"marka-ve-musteri-arasinda-sinir-kalmiyor","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/marka-ve-musteri-arasinda-sinir-kalmiyor\/","title":{"rendered":"Marka ve M\u00fc\u015fteri Aras\u0131nda S\u0131n\u0131r Kalm\u0131yor!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Xsights\u2019\u0131n yapt\u0131\u011f\u0131 ara\u015ft\u0131rmalar D\u00fcnya Gazetesi&#8217;nde yer almaya devam ediyor. TOPLUMSAL CHECK-UP dosyas\u0131n\u0131n bu haftaki konusu gen\u00e7 t\u00fcketiciler ve e-ticaret.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"783\" height=\"1024\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/dunya_gazetesi_28a-783x1024.jpg\" alt=\"\" class=\"wp-image-4000\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/dunya_gazetesi_28a-783x1024.jpg 783w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/dunya_gazetesi_28a-230x300.jpg 230w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/dunya_gazetesi_28a-768x1004.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/dunya_gazetesi_28a-1175x1536.jpg 1175w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/dunya_gazetesi_28a.jpg 1469w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00dcS\u0130AD\u2019\u0131n e-ticaret raporundaki verilere g\u00f6re, y\u00fczde 65\u2019e ula\u015fan ak\u0131ll\u0131 telefon penetrasyonu ile T\u00fcrkiye, y\u00fczde 60 olan d\u00fcnya ortalamas\u0131n\u0131n \u00fczerinde. Mobilin e-ticaret i\u00e7erisindeki pay\u0131n\u0131n ise d\u00fcnya ortalamas\u0131 y\u00fczde 44 iken; T\u00fcrkiye\u2019de hen\u00fcz y\u00fczde 19 seviyesinde oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xsights\u2019\u0131n gen\u00e7lerle yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada g\u00f6r\u00fcnen o ki; gen\u00e7lerin y\u00fczde 61\u2019i herhangi bir \u015feyi sat\u0131n almadan \u00f6nce mutlaka \u00f6n ara\u015ft\u0131rmas\u0131n\u0131 yap\u0131yor. Bunun yan\u0131 s\u0131ra, al\u0131\u015fveri\u015fin online olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnen gen\u00e7lerin oran\u0131 ise y\u00fczde 43.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her iki ara\u015ft\u0131rma sonucu da T\u00fcrkiye\u2019nin e-ticaret konusunda kat etmesi gereken \u00e7ok yol oldu\u011funu sergiliyor. Xsights\u2019\u0131n gen\u00e7lik ara\u015ft\u0131rmas\u0131nda ak\u0131ll\u0131 telefona sahip gen\u00e7lerin oran\u0131n\u0131n y\u00fczde 95 olmas\u0131 ve d\u00fcnyan\u0131n Omni-channel\u2019a do\u011fru ilerlemesi, mobil cihazlar\u0131n e-ticaret gelece\u011findeki ba\u015frol oyunculardan biri olaca\u011f\u0131na i\u015faret ediyor. Trendler de, m\u00fc\u015fteri ve \u00fcretici aras\u0131nda kanal s\u0131n\u0131r\u0131 olmayan bu sistemle birlikte \u015fekillenmeye devam ediyor. \u00d6rne\u011fin, art\u0131k selfie \u00e7ekerek bile \u00f6deme yap\u0131labiliyor. Bulunulan lokasyona g\u00f6re m\u00fc\u015fteriye \u00f6zel kampanyalar sunan uygulamalar, markalar g\u00fcn ge\u00e7tik\u00e7e yayg\u0131nla\u015f\u0131yor. \u0130nternet veya mobil olarak ald\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fc, size ma\u011fazada teslim eden \u201ct\u0131kla gel\u201d uygulamas\u0131 da son trendlerden. T\u00fcm bu uygulamalar ve di\u011ferleri, \u00fclkemizde t\u00fcketicilerin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n daha ucuz oldu\u011fu i\u00e7in online al\u0131\u015fveri\u015fi se\u00e7mesine, \u201cdaha kolay\u201d alternatifini de getirerek e-ticaret hacminin artmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xsights\u2019\u0131n yapt\u0131\u011f\u0131 ara\u015ft\u0131rmalar D\u00fcnya Gazetesi&#8217;nde yer almaya devam ediyor. TOPLUMSAL CHECK-UP dosyas\u0131n\u0131n bu haftaki konusu gen\u00e7 t\u00fcketiciler ve e-ticaret. T\u00dcS\u0130AD\u2019\u0131n e-ticaret raporundaki verilere g\u00f6re, y\u00fczde 65\u2019e ula\u015fan ak\u0131ll\u0131 telefon penetrasyonu ile T\u00fcrkiye, y\u00fczde 60 olan d\u00fcnya ortalamas\u0131n\u0131n \u00fczerinde. Mobilin e-ticaret i\u00e7erisindeki pay\u0131n\u0131n ise d\u00fcnya ortalamas\u0131 y\u00fczde 44 iken; T\u00fcrkiye\u2019de hen\u00fcz y\u00fczde 19 seviyesinde oldu\u011fu g\u00f6r\u00fcl\u00fcyor. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/3999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/3999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}