{"id":4009,"date":"2017-06-17T18:22:20","date_gmt":"2017-06-17T15:22:20","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4009"},"modified":"2023-04-27T14:06:38","modified_gmt":"2023-04-27T11:06:38","slug":"a-l-f-a-odullerini-kazanan-markalar-belli-oldu","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/a-l-f-a-odullerini-kazanan-markalar-belli-oldu\/","title":{"rendered":"A.L.F.A. \u00d6d\u00fcllerini kazanan markalar belli oldu!"},"content":{"rendered":"\n

\u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta kazananlar 17 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 & Y\u00f6netimi Zirvesi\u2019nin ard\u0131ndan Kemer Country Club\u2019da ger\u00e7ekle\u015ftirilen g\u00f6rkemli bir t\u00f6renle \u00f6d\u00fcllerine kavu\u015ftu. Ara\u015ft\u0131rma metodolojisi ve saha \u00e7al\u0131\u015fmas\u0131 64 bin kullan\u0131c\u0131s\u0131 bulunan \u201cT\u00fcrkiye\u2019nin Sesi Paneli\u201d \u00fczerinden Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan ger\u00e7ekle\u015ftirilen A.L.F.A Awards\u2019ta, 26 kategoride deneyimi en iyi ya\u015fatan markalar belirlendi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Foto\u011fraf: Marketing T\u00fcrkiye<\/strong><\/p>\n\n\n\n

2015 y\u0131l\u0131ndan beri en iyi m\u00fc\u015fteri deneyimini ya\u015fa\u00adtan markalar\u0131n \u00f6d\u00fcllendi\u00adrildi\u011fi A.L.F.A. Awards\u2019un \u00fc\u00e7\u00fcnc\u00fcs\u00fc bu y\u0131l 17 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc Kemer Country Club\u2019da Deneyim Tasar\u0131m\u0131 & Y\u00f6netimi Zirvesi XCO\u2019nun hemen ard\u0131ndan ger\u00e7ekle\u015ftirildi. T\u00fcrkiye temsili 12 ilde bin 200 ki\u015fiyle ger\u00e7ekle\u015ftirilen A.L.F.A. M\u00fc\u015fteri Deneyimi Endeksi ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7la\u00adr\u0131na g\u00f6re verilen \u00f6d\u00fcllerde bu y\u0131l 26 kategoride en iyiler \u00f6d\u00fcllerine kavu\u015ftu. Xsi\u00adghts Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan 64 bin kullan\u0131c\u0131s\u0131 bulunan \u201cT\u00fcrkiye\u2019nin Sesi Paneli\u201d \u00fczerinden online y\u00f6ntem\u00adle 24 Nisan \u2013 2 May\u0131s 2017 tarihleri ara\u00ads\u0131nda ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada sadece ara\u015ft\u0131rma kapsam\u0131nda yer alan sekt\u00f6r ve markalar\u0131n kullan\u0131c\u0131lar\u0131 yer ald\u0131. Ara\u015ft\u0131rma kapsam\u0131nda fark\u00adl\u0131 sekt\u00f6rlerde faaliyet g\u00f6steren \u00e7e\u015fitli firmalar\u0131n performanslar\u0131 g\u00f6zlemlenerek, sekt\u00f6rler aras\u0131 farkl\u0131l\u0131klar tespit edildi ve en sa\u011fl\u0131kl\u0131 sonu\u00e7lara ula\u015f\u0131lmas\u0131 sa\u011fland\u0131.<\/p>\n\n\n\n


Xsi\u00adghts Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k Genel M\u00fcd\u00fcr\u00fc \u00c7i\u011fdem Penn\u00a0A.L.F.A. Awards ile ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015funlar\u0131 s\u00f6yledi:\u00a0
\u201cM\u00fc\u015fteri deneyimi alan\u0131nda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar bize g\u00f6steriyor ki; m\u00fc\u015fterileri fanatik taraftarlara \u00e7evirmek m\u00fcmk\u00fcn ama kolay de\u011fil! M\u00fc\u015fteriden taraftara giden bu yolda \u00f6ncelik ise m\u00fc\u015fteri deneyimine \u2018b\u00fct\u00fcnsel\u2019 yakla\u015fmaktan ge\u00e7iyor\u201d dedi. \u00a0\u00d6te yandan rekabetin y\u00fcksek oldu\u011fu sekt\u00f6rlerde m\u00fc\u015fteriyi merkeze koyman\u0131n da tek ba\u015f\u0131na yeterli olmad\u0131\u011f\u0131n\u0131 kaydeden Penn, m\u00fc\u015fterileri tan\u0131man\u0131n, onlara kendini sevdirmenin ve daha da \u00f6nemlisi rakip markalardan hep daha h\u0131zl\u0131 olman\u0131n oyunun temel kural\u0131 oldu\u011funu belirterek ba\u015far\u0131l\u0131 oyuncular\u0131 y\u00fcksek cirolar\u0131n, k\u00e2rl\u0131l\u0131\u011f\u0131n, m\u00fc\u015fteri sadakatinin ve A.L.F.A gibi \u00f6d\u00fcllerin bekledi\u011fini ifade etti. Penn s\u00f6zlerini s\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cT\u00fcrkiye\u2019de m\u00fc\u015fteri deneyimi konusunun \u00fclkemizde geli\u015fmesine destek veren Marketing T\u00fcrkiye\u2019ye ve m\u00fc\u015fterilerine unutulmayacak deneyimler ya\u015fatmak i\u00e7in kendilerini s\u00fcrekli geli\u015ftiren A.L.F.A \u00f6d\u00fcl\u00fc sahibi markalar\u0131 tebrik eder, m\u00fc\u015fteri deneyimi konusunda \u00e7\u0131kt\u0131klar\u0131 bu yolculukta ba\u015far\u0131lar dileriz.\u201d

A.L.F.A. Awards 2017\u2019nin kazananlar\u0131:<\/strong><\/em>
Akaryak\u0131t Sekt\u00f6r\u00fc:\u00a0Shell
Bankac\u0131l\u0131k Sekt\u00f6r\u00fc:\u00a0Akbank
Departman Ma\u011fazac\u0131l\u0131\u011f\u0131 Sekt\u00f6r\u00fc:\u00a0Boyner
Dijital Platform Sekt\u00f6r\u00fc:\u00a0Tivibu
Emeklilik Sekt\u00f6r\u00fc:\u00a0Ziraat\u00a0Emeklilik
Fast Food Sekt\u00f6r\u00fc:\u00a0Burger King
Is\u0131tma & So\u011futma Sekt\u00f6r\u00fc:\u00a0Buderus
\u0130leti\u015fim Sekt\u00f6r\u00fc:\u00a0T\u00fcrk\u00a0Telekom
Kat\u0131l\u0131m Bankac\u0131l\u0131\u011f\u0131 Sekt\u00f6r\u00fc:\u00a0Kuveyt T\u00fcrk\u00a0
K\u00fc\u00e7\u00fck Ev Aletleri Sekt\u00f6r\u00fc:\u00a0Siemens
Mobilya Sekt\u00f6r\u00fc:\u00a0Do\u011fta\u015f
Online Perakende Sekt\u00f6r\u00fc:\u00a0Hepsiburada.com
Otomobil Sekt\u00f6r\u00fc:\u00a0Mini Cooper
Renkli Kozmetik Sekt\u00f6r\u00fc:\u00a0Pastel
Servis Sa\u011flay\u0131c\u0131s\u0131 Sekt\u00f6r\u00fc:\u00a0TurkNet
Sigorta Sekt\u00f6r\u00fc:\u00a0Zurich Sigorta
Tekno Market Sekt\u00f6r\u00fc:\u00a0MediaMarkt
Zincir Market Sekt\u00f6r\u00fc:\u00a0Migros
Alkols\u00fcz & Gazs\u0131z \u0130\u00e7ecek Kategorisi:\u00a0\u00c7aykur
Cips Kategorisi:\u00a0Pringles
\u00c7ay Kategorisi:\u00a0\u00c7aykur
Dondurma Kategorisi:\u00a0Algida
Kek Kategorisi:\u00a0ET\u0130
Sak\u0131z & \u015eekerleme Kategorisi:\u00a0\u00dclker
S\u00fct ve S\u00fct \u00dcr\u00fcnleri Kategorisi:\u00a0Muratbey
Y\u00fczey Temizleyici Kategorisi:\u00a0SC Johnson

Kaynak:<\/strong> https:\/\/www.marketingturkiye.com.tr\/haberler\/a-l-f-a-markalar-gorkemli-bir-torenle-odullerine-kavustu\/<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta kazananlar 17 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 & Y\u00f6netimi Zirvesi\u2019nin ard\u0131ndan Kemer Country Club\u2019da ger\u00e7ekle\u015ftirilen g\u00f6rkemli bir t\u00f6renle \u00f6d\u00fcllerine kavu\u015ftu. Ara\u015ft\u0131rma metodolojisi ve saha \u00e7al\u0131\u015fmas\u0131 64 bin kullan\u0131c\u0131s\u0131 bulunan \u201cT\u00fcrkiye\u2019nin Sesi Paneli\u201d \u00fczerinden Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan ger\u00e7ekle\u015ftirilen A.L.F.A Awards\u2019ta, 26 kategoride deneyimi en iyi […]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4009"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}