{"id":4093,"date":"2017-06-17T18:40:27","date_gmt":"2017-06-17T15:40:27","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4093"},"modified":"2023-04-27T14:04:45","modified_gmt":"2023-04-27T11:04:45","slug":"a-l-f-a-markalar-odullerine-kavustu","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/a-l-f-a-markalar-odullerine-kavustu\/","title":{"rendered":"A.L.F.A. Markalar \u00d6d\u00fcllerine Kavu\u015ftu"},"content":{"rendered":"\n

“M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar”\u0131n yart\u0131\u015ft\u0131\u011f\u0131 A.L.F.A Awards’ta kazananlar 17 May\u0131s \u00e7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 ve Y\u00f6netimi Zirvesi’nin hemen ard\u0131ndan \u00f6d\u00fcllerine kavu\u015ftu. Kemer Country Club’da ger\u00e7ekle\u015ftirilen t\u00f6renle ilgili t\u00fcm detaylar Marketing T\u00fcrkiye’nin Haziran say\u0131s\u0131nda yer ald\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

“M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar”\u0131n yart\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards’ta kazananlar 17 May\u0131s \u00e7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 ve Y\u00f6netimi Zirvesi’nin hemen ard\u0131ndan Kemer Country Club’da ger\u00e7ekle\u015ftirilen g\u00f6rkemli bir t\u00f6renle \u00f6d\u00fcllerine kavu\u015ftu. Ara\u015ft\u0131rma metodolojisi ve saha \u00e7al\u0131\u015fmas\u0131 64 bin kullan\u0131c\u0131s\u0131 bulunan “T\u00fcrkiye’nin Sesi Paneli” \u00fczerinden Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan ger\u00e7ekle\u015ftirilen A.L.F.A. Awards’ta, 26 kategoride deneyimi en iyi ya\u015fatan markalar belirlendi.<\/p>\n\n\n\n

2015 y\u0131l\u0131ndan beri en iyi m\u00fc\u015fteri deneyimini ya\u015fatan markalar\u0131n \u00f6d\u00fcllendirildi\u011fi A.L.F.A. Awards’\u0131n \u00fc\u00e7\u00fcnc\u00fcs\u00fc bu y\u0131l 17 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc Kemer Country Club’da Deneyim Tasar\u0131m\u0131 ve Y\u00f6netim Zirvesi XCO’nun hemen ard\u0131ndan ger\u00e7ekle\u015ftirildi. T\u00fcrkiye temsili 12 ilde bin 200 ki\u015fiyle ger\u00e7ekle\u015ftirilen A.L.F.A. M\u00fc\u015fteri deneyimi Endeksi sonu\u00e7lar\u0131na g\u00f6re verilerin \u00f6d\u00fcllerde bu y\u0131l 26 kategoride en iyiler \u00f6d\u00fcllerine kavu\u015ftu. Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan 64 bin kullan\u0131c\u0131s\u0131 bulunan “T\u00fcrkiye’nin Sesi Paneli” \u00fczerinden online y\u00f6ntemle 24 Nisan – 2 May\u0131s 2017 tarihleri aras\u0131nda ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada sadece ara\u015ft\u0131rma kapsam\u0131nda yer alan sekt\u00f6r ve markalar\u0131n kullan\u0131c\u0131lar\u0131 yer ald\u0131. Ara\u015ft\u0131rma kapsam\u0131nda farkl\u0131 sekt\u00f6rlerde faaliyet g\u00f6steren \u00e7e\u015fitli firmalar\u0131n performanslar\u0131 g\u00f6zlemlenerek, sekt\u00f6rler aras\u0131 farkl\u0131l\u0131klar tespit edildi ve en sa\u011fl\u0131kl\u0131 sonu\u00e7lara ula\u015f\u0131lmas\u0131 sa\u011fland\u0131. <\/p>\n\n\n\n

A.L.F.A. \u201cSatal\u0131m, sonras\u0131 tufan\u201d mant\u0131\u011f\u0131n\u0131 ortadan kald\u0131r\u0131yor<\/strong><\/p>\n\n\n\n

Marketing T\u00fcrkiye Genel Yay\u0131n Y\u00f6netmeni ve MMI T\u00fcrkiye Ba\u015fkan\u0131 G\u00fcnseli \u00d6zen A.L.F.A. Awards ile ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015funlar\u0131 s\u00f6yledi: \u201cA.L.F.A. \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fclen herkesi i\u015fini iyi yapt\u0131\u011f\u0131 i\u00e7in alk\u0131\u015fl\u0131yorum. Bildi\u011finiz \u00fczere A.L.F.A. bir akronim. Actionable, Leader, Fast ve Ambitious\u2019un ilk harflerinden olu\u015fuyor. A.L.F.A. kendi ba\u015f\u0131na \u00e7ok g\u00fc\u00e7l\u00fc bir tan\u0131m. G\u00fc\u00e7le, liderlikle tan\u0131mlanan bir kavram ama i\u00e7ini dolduran kavramlar da en az onun kadar \u00f6nemli. A.L.F.A. \u00e7ok de\u011ferli bir \u00f6d\u00fcl. \u00c7\u00fcnk\u00fc bu sadece \u00fcr\u00fcn\u00fc satmak de\u011fil, satt\u0131ktan sonra da o hizmeti s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak ve sonu\u00e7lar\u0131n\u0131 \u00e7ok uzun y\u0131llar almakla da ilgili. Ge\u00e7mi\u015fteki \u2018Satal\u0131m, sonras\u0131 tufan\u2019 mant\u0131\u011f\u0131n\u0131 ortadan kald\u0131r\u0131yor.\u201d<\/p>\n\n\n\n

\u0130yi deneyim sadakati, sadakat k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131r\u0131yor<\/strong><\/p>\n\n\n\n

Xsi\u00adghts Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k Genel M\u00fcd\u00fcr\u00fc \u00c7i\u011fdem Penn ise \u201cM\u00fc\u015fteri deneyimi alan\u0131nda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar bize g\u00f6steriyor ki; m\u00fc\u015fterileri fanatik taraftarlara \u00e7evirmek m\u00fcmk\u00fcn ama kolay de\u011fil! M\u00fc\u015fteriden taraftara giden bu yolda \u00f6ncelik ise m\u00fc\u015fteri deneyimine \u2018b\u00fct\u00fcnsel\u2019 yakla\u015fmaktan ge\u00e7iyor\u201d dedi.  \u00d6te yandan rekabetin y\u00fcksek oldu\u011fu sekt\u00f6rlerde m\u00fc\u015fteriyi merkeze koyman\u0131n da tek ba\u015f\u0131na yeterli olmad\u0131\u011f\u0131n\u0131 kaydeden Penn, m\u00fc\u015fterileri tan\u0131man\u0131n, onlara kendini sevdirmenin ve daha da \u00f6nemlisi rakip markalardan hep daha h\u0131zl\u0131 olman\u0131n oyunun temel kural\u0131 oldu\u011funu belirterek ba\u015far\u0131l\u0131 oyuncular\u0131 y\u00fcksek cirolar\u0131n, k\u00e2rl\u0131l\u0131\u011f\u0131n, m\u00fc\u015fteri sadakatinin ve A.L.F.A gibi \u00f6d\u00fcllerin bekledi\u011fini ifade etti. Penn s\u00f6zlerini s\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cT\u00fcrkiye\u2019de m\u00fc\u015fteri deneyimi konusunun \u00fclkemizde geli\u015fmesine destek veren Marketing T\u00fcrkiye\u2019ye ve m\u00fc\u015fterilerine unutulmayacak deneyimler ya\u015fatmak i\u00e7in kendilerini s\u00fcrekli geli\u015ftiren A.L.F.A \u00f6d\u00fcl\u00fc sahibi markalar\u0131 tebrik eder, m\u00fc\u015fteri deneyimi konusunda \u00e7\u0131kt\u0131klar\u0131 bu yolculukta ba\u015far\u0131lar dileriz.\u201d<\/p>\n\n\n\n

2018 y\u0131l\u0131ndan itibaren A.L.F.A. Awards i\u00e7in yap\u0131lan \u00f6l\u00e7\u00fcmlemeler t\u00fcm y\u0131la da\u011f\u0131lacak ve arat\u0131rmaya \u00fcye olan markalar aras\u0131nda ger\u00e7ekle\u015ftirilecek. Bunun d\u0131\u015f\u0131nda m\u00fc\u015fteri deneyimiyle ilgili kategorilerde proje bazl\u0131 yar\u0131\u015fmay\u0131 da kapsayacak olan A.L.F.A. Awards bir de j\u00fcri de\u011ferlendirmesini kapsayacak \u015fekilde geni\u015fleyecek.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Endeksin Metodolojisi <\/strong>

Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k A.L.F.A. \u00d6d\u00fclleri i\u00e7in markalar\u0131n ya\u015fatt\u0131\u011f\u0131 m\u00fc\u015fteri deneyimini \u00f6l\u00e7\u00fcmlemek ad\u0131na geleneksel olarak kullan\u0131lan: <\/p>\n\n\n\n

    \n
  • Net tavsiye skoru<\/li>\n\n\n\n
  • Memnuniyet durumu<\/li>\n\n\n\n
  • \u015eikayet ya\u015fand\u0131 ise bu konusdaki \u00e7\u00f6z\u00fcm odakl\u0131l\u0131\u011f\u0131<\/li>\n\n\n\n
  • \u015eikayet y\u00f6netiminin m\u00fc\u015fterinin beklentisini kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131<\/li>\n\n\n\n
  • \u00d6dedi\u011fi paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 al\u0131p almad\u0131\u011f\u0131 gibi konular\u0131 ele alarak deneyim yolculu\u011funu t\u00fcm odak noktalar\u0131yla de\u011ferlendirmeye ald\u0131.<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    A.L.F.A. Awards 2017\u2019nin kazananlar\u0131:<\/strong><\/p>\n\n\n\n


    Akaryak\u0131t Sekt\u00f6r\u00fc: Shell
    Bankac\u0131l\u0131k Sekt\u00f6r\u00fc: Akbank
    Departman Ma\u011fazac\u0131l\u0131\u011f\u0131 Sekt\u00f6r\u00fc: Boyner
    Dijital Platform Sekt\u00f6r\u00fc: Tivibu
    Emeklilik Sekt\u00f6r\u00fc: Ziraat Emeklilik
    Fast Food Sekt\u00f6r\u00fc: Burger King
    Is\u0131tma & So\u011futma Sekt\u00f6r\u00fc: Buderus
    \u0130leti\u015fim Sekt\u00f6r\u00fc: T\u00fcrk Telekom
    Kat\u0131l\u0131m Bankac\u0131l\u0131\u011f\u0131 Sekt\u00f6r\u00fc: Kuveyt T\u00fcrk 
    K\u00fc\u00e7\u00fck Ev Aletleri Sekt\u00f6r\u00fc: Siemens
    Mobilya Sekt\u00f6r\u00fc: Do\u011fta\u015f
    Online Perakende Sekt\u00f6r\u00fc: Hepsiburada.com
    Otomobil Sekt\u00f6r\u00fc: Mini Cooper
    Renkli Kozmetik Sekt\u00f6r\u00fc: Pastel
    Servis Sa\u011flay\u0131c\u0131s\u0131 Sekt\u00f6r\u00fc: TurkNet
    Sigorta Sekt\u00f6r\u00fc: Zurich Sigorta
    Tekno Market Sekt\u00f6r\u00fc: MediaMarkt
    Zincir Market Sekt\u00f6r\u00fc: Migros
    Alkols\u00fcz & Gazs\u0131z \u0130\u00e7ecek Kategorisi: \u00c7aykur
    Cips Kategorisi: Pringles
    \u00c7ay Kategorisi: \u00c7aykur
    Dondurma Kategorisi: Algida
    Kek Kategorisi: ET\u0130
    Sak\u0131z & \u015eekerleme Kategorisi: \u00dclker
    S\u00fct ve S\u00fct \u00dcr\u00fcnleri Kategorisi: Muratbey
    Y\u00fczey Temizleyici Kategorisi: SC Johnson<\/p>\n","protected":false},"excerpt":{"rendered":"

    “M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar”\u0131n yart\u0131\u015ft\u0131\u011f\u0131 A.L.F.A Awards’ta kazananlar 17 May\u0131s \u00e7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 ve Y\u00f6netimi Zirvesi’nin hemen ard\u0131ndan \u00f6d\u00fcllerine kavu\u015ftu. Kemer Country Club’da ger\u00e7ekle\u015ftirilen t\u00f6renle ilgili t\u00fcm detaylar Marketing T\u00fcrkiye’nin Haziran say\u0131s\u0131nda yer ald\u0131. “M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar”\u0131n yart\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards’ta kazananlar 17 May\u0131s \u00e7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 ve Y\u00f6netimi […]<\/p>\n","protected":false},"author":5,"featured_media":2699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bizden-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4093"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2699"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}