D\u00fcnya Gazetesi, Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu ‘Deneyim Yolculu\u011fu’! <\/p>\n\n\n\n
Deneyim Yolculu\u011fu<\/p>\n\n\n\n
M\u00fc\u015fteri deneyimi, t\u00fcm sekt\u00f6rlerdeki firmalar\u0131n ilgisini \u00e7eken ve markalar\u0131 birbirinden ayr\u0131\u015ft\u0131ran bir konu son zamanlarda.<\/p>\n\n\n\n
Do\u011fru m\u00fc\u015fteri deneyimi y\u00f6netimi ile m\u00fc\u015fterileri fanatik taraftarlara \u00e7evirmek m\u00fcmk\u00fcn ama olay de\u011fil. M\u00fc\u015fteriden taraftara giden bu yolda ilk \u00f6ncelik m\u00fc\u015fteri deneyimine ‘b\u00fct\u00fcnsel’ yakla\u015fmaktan ge\u00e7iyor. B\u00fct\u00fcnsellik m\u00fc\u015fteri deneyiminin zor k\u0131sm\u0131 \u00e7\u00fcnk\u00fc asl\u0131nda i\u00e7erisinde sadece m\u00fc\u015fterilerle temas edilen kanallar\u0131n performans\u0131 ya da bunlar\u0131n birbirleriyle uyumu ile s\u0131n\u0131rl\u0131 de\u011fil. B\u00fct\u00fcnsellik organizasyonel yap\u0131dan, k\u00fclt\u00fcrel s\u00fcre\u00e7lere teknolojiden, yetenek y\u00f6netimine kadar uzanan uzun bir yolculu\u011fu ifade ediyor. M\u00fc\u015fteriyi merkeze koymak, m\u00fc\u015fterinin g\u00f6z\u00fcyle b\u00fct\u00fcnselli\u011fi yakalamak ise oyunun kural\u0131.<\/p>\n\n\n\n
M\u00fc\u015fteri deneyiminin bir yolculuk oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde ve tekrar sat\u0131n alman\u0131n da mutlu m\u00fc\u015fteri deneyimine e\u015fit oldu\u011fu bir denklemde; beklenti, memnuniyet, g\u00fcven, \u00f6denen paraya de\u011fer olma, tavsiye ve \u015fikayet y\u00f6netimi parametrelerinin hepsi tekrar sat\u0131n almay\u0131 etkiliyor. Xsights\u2019\u0131n m\u00fc\u015fteri deneyimi konusunda yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada, tek ba\u015f\u0131na hi\u00e7bir de\u011fi\u015fken tekrar sat\u0131n almay\u0131 a\u00e7\u0131klamazken, m\u00fc\u015fteri memnuniyeti yeniden sat\u0131n alma e\u011filimiyle y\u00fczde 67 oran\u0131nda korelasyon g\u00f6steriyor. Memnuniyet dahil t\u00fcm parametreleri dikkate alarak, t\u00fcm temas noktalar\u0131nda verilen hizmet performans\u0131n\u0131 artt\u0131ran markalar, emeklerinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 da y\u00fcksek ciro, karl\u0131l\u0131k, m\u00fc\u015fteri sadakati olarak geri al\u0131yor mutlaka.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnya Gazetesi, Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu ‘Deneyim Yolculu\u011fu’! Deneyim Yolculu\u011fu M\u00fc\u015fteri deneyimi, t\u00fcm sekt\u00f6rlerdeki firmalar\u0131n ilgisini \u00e7eken ve markalar\u0131 birbirinden ayr\u0131\u015ft\u0131ran bir konu son zamanlarda. Do\u011fru m\u00fc\u015fteri deneyimi y\u00f6netimi ile m\u00fc\u015fterileri fanatik taraftarlara \u00e7evirmek m\u00fcmk\u00fcn ama olay de\u011fil. M\u00fc\u015fteriden taraftara giden bu yolda ilk \u00f6ncelik m\u00fc\u015fteri deneyimine ‘b\u00fct\u00fcnsel’ yakla\u015fmaktan ge\u00e7iyor. B\u00fct\u00fcnsellik m\u00fc\u015fteri deneyiminin zor […]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4101"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}