{"id":4110,"date":"2017-07-13T21:18:39","date_gmt":"2017-07-13T18:18:39","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4110"},"modified":"2023-04-27T14:03:37","modified_gmt":"2023-04-27T11:03:37","slug":"otomobil-endustrisi-teknolojik-devrimle-eszamanli-gelisiyor","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/otomobil-endustrisi-teknolojik-devrimle-eszamanli-gelisiyor\/","title":{"rendered":"Otomobil End\u00fcstrisi, Teknolojik Devrimle E\u015fzamanl\u0131 Geli\u015fiyor"},"content":{"rendered":"\n<p>Xsights&#8217;\u0131n ger\u00e7ekle\u015ftirdi\u011fi \u201cOtomotiv Trendleri ve Yeni Teknoloji\u201d ara\u015ft\u0131rmas\u0131 Marketing T\u00fcrkiye&#8217;nin Temmuz say\u0131s\u0131nda. T\u00fcketiciler yeni d\u00f6nemde otomobil sekt\u00f6r\u00fcnden neler bekliyor? Otomobil end\u00fcstrisinin yeni trendleri neler olacak? sorular\u0131n\u0131n cevaplar\u0131n\u0131 Marketing T\u00fcrkiye okurlar\u0131 i\u00e7in haz\u0131rlad\u0131k.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"555\" height=\"623\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_1.jpg\" alt=\"\" class=\"wp-image-4111\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_1.jpg 555w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_1-267x300.jpg 267w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/figure>\n\n\n\n<p>Otomobil end\u00fcstrisi, teknolojik devrimle e\u015fzamanl\u0131 geli\u015fiyor. \u0130nternet eri\u015fimi ve mobilitesi sayesinde d\u00fcnya birbirine daha fazla ba\u011fl\u0131 hale geldik\u00e7e geli\u015fmi\u015f bilgisayar sistemleri vas\u0131tas\u0131yla kendili\u011finden s\u00fcr\u00fc\u015f ve \u00f6zerk ara\u00e7lar da m\u00fcmk\u00fcn hale geliyor. Otomobil \u00fcreticileri, telekom\u00fcnikasyon devleri, yaz\u0131l\u0131m \u015firketleri ve uygulama geli\u015ftiricileri, internet ba\u011flant\u0131l\u0131 otomobillerde b\u00fcy\u00fck bir potansiyel g\u00f6r\u00fcyor ki bu da s\u00fcr\u00fcc\u00fclerin yak\u0131n zamanda yolda y\u00fcksek h\u0131zl\u0131 internete eri\u015fece\u011fi anlam\u0131na geliyor. K\u00fcrsel otomotiv end\u00fcstrisi bug\u00fcnlerde dijitalle\u015fme, otonom s\u00fcr\u00fc\u015f ve alternatif enerjilerle \u00e7al\u0131\u015fan yeni ara\u00e7 teknolojileri konular\u0131nda b\u00fcy\u00fck bir devrime haz\u0131rlan\u0131yor.&nbsp;Otomotiv end\u00fcstrisindeki bu d\u00f6n\u00fc\u015f\u00fcm asl\u0131nda bili\u015fim teknolojileriyle end\u00fcstrisiyi bir araya getirmeyi planlayan &#8220;End\u00fcstride Dijital D\u00f6n\u00fc\u015f\u00fcm&#8221; ile e\u015f zamanl\u0131 olarak ortaya \u00e7\u0131k\u0131yor. Otomotiv end\u00fcstrisinin gelecek&nbsp;5-10 y\u0131l i\u00e7inde yapaca\u011f\u0131 yeniliklerin ge\u00e7ti\u011fimiz 50 y\u0131lda ortaya konan ilerlemelerden \u00e7ok daha b\u00fcy\u00fck boyutta olaca\u011f\u0131 tahmin ediliyor. \u00d6n\u00fcm\u00fczdeki y\u0131llarda ara\u00e7lara ileri d\u00fczeyli sens\u00f6r, lazer, kamera, GPS, a\u011f ba\u011flant\u0131s\u0131 ve karar verme olana\u011f\u0131 gibi teknolojiler entegre edilerek s\u00fcr\u00fcc\u00fcn\u00fcn yerine karar alabilen yapay zekaya sahip ara\u00e7lar\u0131n \u00fcretilmesi planlan\u0131yor. \u0130nternet eri\u015fiminin, otomotiv end\u00fcstrisinde \u00f6n\u00fcm\u00fczdeki y\u0131llarda t\u00fcketici i\u00e7in olmazsa olmaz gerekliliklerden biri olmas\u0131na kesin g\u00f6z\u00fcyle bak\u0131l\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nesnelerin \u0130nterneti ve Otomobil End\u00fcstrisi: Entegrasyon<\/h2>\n\n\n\n<p>2025&#8217;e kadar yolda bulunan ara\u00e7lar\u0131n y\u00fczde 60&#8217;\u0131n\u0131n internet ba\u011flant\u0131l\u0131 teknolojilerle donat\u0131lmas\u0131 bekleniyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"728\" height=\"609\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_3.png\" alt=\"\" class=\"wp-image-4113\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_3.png 728w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_3-300x251.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Araba Payla\u015f\u0131m\u0131 Yeni Nesil Otostop Konumunda&nbsp;<\/h2>\n\n\n\n<p>Global \u00e7apta 80 milyondan fazla insan\u0131n payla\u015f\u0131m ekonomisine dahil oldu\u011fu tahmin ediliyor. The Economist&#8217;e g\u00f6re, 2030 y\u0131lsonu itibar\u0131yle payla\u015f\u0131m ekonomisi 264 milyar dolara ula\u015facak. Payla\u015f\u0131m ekonomisinin otomotiv aya\u011f\u0131nda ise mobil uygulamalar\u0131n etkisi ortaya \u00e7\u0131k\u0131yor. \u00d6zellikle Uber gibi uygulamalar zaman tasarrufu, d\u00fc\u015f\u00fck maliyet, rahatl\u0131k, g\u00fcvenlik, esneklik ve kolay \u00f6deme kanallar\u0131 nedeniyle tercih ediliyor. PwC&#8217;nin yapt\u0131\u011f\u0131 ara\u015ft\u0131rma, t\u00fcketicilerin \u00fc\u00e7te birinin otomotiv end\u00fcstrisine harcanan tutar\u0131n gereksiz oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini ortaya koyuyor. Kullan\u0131c\u0131lar kendileri araba kullanmak zorunda olmad\u0131klar\u0131 i\u00e7in, bu t\u00fcr uygulamalarla hem zamandan hem de enerjiden tasarruf ediyor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_2-1024x683.jpg\" alt=\"\" class=\"wp-image-4115\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_2-1024x683.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_2-300x200.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_2-768x513.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_2.jpg 1245w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ara\u015ft\u0131rmalara g\u00f6re yeti\u015fkinlerin y\u00fczde 8&#8217;i bir \u015fekilde otomobil payla\u015f\u0131m sistemine dahil durumda. Bunlar\u0131n y\u00fczde 1&#8217;i, bu yeni model kapsam\u0131nda tedarik\u00e7i olarak g\u00f6rev yap\u0131yor.<\/li>\n\n\n\n<li>2015 y\u0131l\u0131nda d\u00fcnyada 87 milyon ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirildi.<\/li>\n\n\n\n<li>\u015eehirle\u015fme ve ekonomik b\u00fcy\u00fcme ile 41 milyon adetlik b\u00fcy\u00fcme bireysel ara\u00e7 sahipli\u011findeki 23 milyonluk d\u00fc\u015f\u00fc\u015f trendi ve ara\u00e7 payla\u015f\u0131m\u0131 etkisiyle 10 milyonluk art\u0131\u015f ile 2037&#8217;de d\u00fcnyadaki ara\u00e7 sat\u0131\u015f projeksiyonu tahminen 115 milyon adet olarak ger\u00e7ekle\u015fecek.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"887\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_1-1024x887.jpg\" alt=\"\" class=\"wp-image-4117\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_1-1024x887.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_1-300x260.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_1-768x665.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_arastirma_1.jpg 1164w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Almanlar Tutucu, \u0130talyanlar Yenili\u011fe A\u00e7\u0131k<\/h3>\n\n\n\n<p>Xsights Ara\u015ft\u0131rma&#8217;n\u0131n Almanya, Fransa, \u0130talya ve T\u00fcrkiye&#8217;de otomotiv s\u00fcr\u00fcc\u00fclerini temsilen yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada s\u00fcr\u00fcc\u00fclerinin elektrikli otomobile kar\u015f\u0131 tutumlar\u0131n\u0131n farkl\u0131 olduklar\u0131 g\u00f6r\u00fcl\u00fcyor. \u00c7al\u0131\u015fman\u0131n yap\u0131ld\u0131\u011f\u0131 \u00fclkeler aras\u0131nda Alman s\u00fcr\u00fcc\u00fcler daha tutucu bir tav\u0131r benimserken, \u0130talyanlar elektirikliara\u00e7lar\u0131 sat\u0131n almaya daha s\u0131cak bak\u0131yor.&nbsp;<br>Elektrikli Ara\u00e7lara Talep \u015eimdilik Yeterli De\u011fil<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Elektirikli Ara\u00e7lara Talep \u015eimdilik Yeterli De\u011fil<\/h3>\n\n\n\n<p>\u0130klim de\u011fi\u015fikliyle m\u00fccadelenin de etkisiyle elektirkli otomobiller yeni \u00e7a\u011f\u0131n trendleri aras\u0131nda \u00f6ne \u00e7\u0131k\u0131yor. Yeni iklim ve enerji politikalar\u0131na uyum sa\u011flad\u0131\u011f\u0131 i\u00e7in elektrik ve hibrit ara\u00e7lar Avrupa \u00fcretiminin gittik\u00e7e artan bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturuyor. Ancak elektrikli ara\u00e7lar, hen\u00fcz beklenen m\u00fc\u015fteri talebini olu\u015fturabilmi\u015f de\u011fil. Bunun alt\u0131nda y\u00fcksek maliyetler, menzil kayg\u0131s\u0131 ve d\u00fc\u015f\u00fck fark\u0131ndal\u0131k yat\u0131yor. Ara\u00e7lar\u0131n yayg\u0131nla\u015fmas\u0131nda, kullan\u0131c\u0131lar taraf\u0131ndan en kritik noktalardan biri de \u015farj altyap\u0131s\u0131. Elektirikli otomobillere \u00f6zg\u00fc \u015farj sistemlerinin kurulmas\u0131n\u0131n te\u015fviki ve devlet taraf\u0131ndan \u015farj istasyonlar\u0131n\u0131n kurulmas\u0131 i\u00e7in \u00f6zel b\u00fct\u00e7e ayr\u0131lmas\u0131 gerekiyor. Fransa&#8217;da 10 bin 161 \u015farj istasyonu mevcut. Bu say\u0131n\u0131n 2 y\u0131l i\u00e7inde 38 bine \u00e7\u0131kmas\u0131 bekleniyor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/marketing_mart_2017b-1024x664.jpg\" alt=\"\" class=\"wp-image-4119\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/marketing_mart_2017b-1024x664.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/marketing_mart_2017b-300x195.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/marketing_mart_2017b-768x498.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/marketing_mart_2017b-1536x996.jpg 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/marketing_mart_2017b.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xsights&#8217;\u0131n ger\u00e7ekle\u015ftirdi\u011fi \u201cOtomotiv Trendleri ve Yeni Teknoloji\u201d ara\u015ft\u0131rmas\u0131 Marketing T\u00fcrkiye&#8217;nin Temmuz say\u0131s\u0131nda. T\u00fcketiciler yeni d\u00f6nemde otomobil sekt\u00f6r\u00fcnden neler bekliyor? Otomobil end\u00fcstrisinin yeni trendleri neler olacak? sorular\u0131n\u0131n cevaplar\u0131n\u0131 Marketing T\u00fcrkiye okurlar\u0131 i\u00e7in haz\u0131rlad\u0131k. Otomobil end\u00fcstrisi, teknolojik devrimle e\u015fzamanl\u0131 geli\u015fiyor. \u0130nternet eri\u015fimi ve mobilitesi sayesinde d\u00fcnya birbirine daha fazla ba\u011fl\u0131 hale geldik\u00e7e geli\u015fmi\u015f bilgisayar sistemleri vas\u0131tas\u0131yla kendili\u011finden [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4110"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}