{"id":4122,"date":"2017-07-14T21:21:06","date_gmt":"2017-07-14T18:21:06","guid":{"rendered":"https:\/\/test1.xsights.co.uk\/?p=4122"},"modified":"2023-04-27T14:03:18","modified_gmt":"2023-04-27T11:03:18","slug":"politik-yonetici-sevilmiyor","status":"publish","type":"post","link":"https:\/\/www.xsights.co.uk\/tr\/politik-yonetici-sevilmiyor\/","title":{"rendered":"Politik Y\u00f6netici Sevilmiyor!"},"content":{"rendered":"\n<p>\u0130\u015f d\u00fcnyas\u0131n\u0131n lider fig\u00fcrleri olan y\u00f6neticilerin kamuoyu nezdindeki itibarlar\u0131n\u0131 belirlemek amac\u0131yla ger\u00e7ekle\u015ftirdi\u011fimiz\u00a0&#8220;\u0130\u015f \u0130nsanlar\u0131 \u0130tibar Ara\u015ft\u0131rmas\u0131&#8221; The Brand Age&#8217;in Temmuz say\u0131s\u0131nda yay\u0131mland\u0131.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_a5-1024x740.jpg\" alt=\"\" class=\"wp-image-4123\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_a5-1024x740.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_a5-300x217.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_a5-768x555.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_a5-1536x1110.jpg 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/xsights_a5.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Politik Y\u00f6netici Sevilmiyor!<\/h2>\n\n\n\n<p>\u0130\u015f d\u00fcnyas\u0131n\u0131n lider fig\u00fcrleri olan y\u00f6neticilerin kamuoyu nezdindeki itibarlar\u0131n\u0131 belirlemek amac\u0131yla Xsights Ara\u015ft\u0131rma \u015eirketi, The Brand Age&#8217;e \u00f6zel &#8220;\u0130\u015f \u0130nsanlar\u0131 \u0130tibar Ara\u015ft\u0131rmas\u0131&#8221;n\u0131 ger\u00e7ekle\u015ftirdi.\u00a0<\/p>\n\n\n\n<p><strong>Ara\u015ft\u0131rman\u0131n k\u00fcnyesi\/demografi<\/strong><br>Ara\u015ft\u0131rma kapsam\u0131nda; \u0130stanbul, \u0130zmir ve Ankara&#8217;da ikamet eden, 25-55 ya\u015f aras\u0131 toplam 510 kat\u0131l\u0131mc\u0131 ile Xsights Ara\u015ft\u0131rma ve Dan\u0131\u015fmanl\u0131k taraf\u0131ndan kurulan ve y\u00f6netilen &#8220;T\u00fcrkiye&#8217;nin Sesi&#8221; paneli arac\u0131l\u0131\u011f\u0131 ile CAWI (Bilgisayar Destekli Web G\u00f6r\u00fc\u015fmesi) y\u00f6ntemi kullan\u0131larak g\u00f6r\u00fc\u015f\u00fclm\u00fc\u015ft\u00fcr. \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"472\" height=\"312\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/1aa_1.jpg\" alt=\"\" class=\"wp-image-4125\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/1aa_1.jpg 472w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/1aa_1-300x198.jpg 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<p>Ara\u015ft\u0131rma s\u0131ras\u0131nda kat\u0131l\u0131mc\u0131lara ilk olarak en itibarl\u0131 buldu\u011fu y\u00f6netici sorulmu\u015f ve y\u00fczde 8 ile ilk s\u0131rada Ali Ko\u00e7, ard\u0131ndan gelen isim y\u00fczde 7&#8217;lik yak\u0131n bir oranla vefat\u0131n\u0131n \u00fczerinden 13 y\u0131l ge\u00e7mesine ra\u011fmen, renkli\/enerjik ki\u015fili\u011fi ve halka yak\u0131n tav\u0131rlar\u0131yla tan\u0131nan Sak\u0131p Sabanc\u0131, &#8220;itibarl\u0131 i\u015f insan\u0131&#8221; dendi\u011finde ilk akla geliyor. Buna g\u00f6re, toplum nezdinde en itibarl\u0131 ilk be\u015f i\u015f insan\u0131 s\u0131ras\u0131 ile; Rahmi Ko\u00e7 (%38), G\u00fcler Sabanc\u0131 (%37), Acun \u0131l\u0131cal\u0131 (%35), Ali Ko\u00e7 (%32) ve Murat \u00dclker (%22) olarak \u00f6l\u00e7\u00fcmlenmi\u015ftir. G\u00fcler Sabanc\u0131, kad\u0131nlar (%37) ve C1 SES grubu mensubu kat\u0131l\u0131mc\u0131lar (%46) nezdinde anlaml\u0131 olarak daha fazla itibarl\u0131 bulunmu\u015ftur. Ali Ko\u00e7 ise erkekler (%37) nezdinde anlaml\u0131 olarak daha itibarl\u0131 bulunmu\u015ftur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"607\" height=\"396\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/2aaaa.jpg\" alt=\"\" class=\"wp-image-4127\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/2aaaa.jpg 607w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/2aaaa-300x196.jpg 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lara itibarl\u0131 bir i\u015f insan\u0131nda bulunmas\u0131 gereken en \u00f6nemli be\u015f \u00f6zellik sorulmu\u015f ve al\u0131nan yan\u0131tlara g\u00f6re i\u015f insan\u0131n\u0131n g\u00fcvenilir olmas\u0131 (%56), ba\u015far\u0131l\u0131 olmas\u0131 (%47), sayg\u0131l\u0131 olmas\u0131 (%46), adil olmas\u0131 (%46) ve yenilik\u00e7i olmas\u0131 (%40) itibarl\u0131 olmas\u0131n\u0131 tan\u0131ml\u0131yor. Siyasette aktif rol almas\u0131, %13&#8217;l\u00fck oranla itibarl\u0131 bir i\u015f insan\u0131nda olmas\u0131 gereken \u00f6zelliklerin en sonuncusu olarak listede yer al\u0131yor. Yani insanlar y\u00f6neticilerin siyasi kimli\u011fe sahip olmas\u0131ndan yana de\u011fil. Kat\u0131l\u0131mc\u0131lara, itibarl\u0131 bir i\u015f insan\u0131nda &#8220;bulunmamas\u0131&#8221; gereken en \u00f6nemli be\u015f \u00f6zellik soruldu\u011funda ise; r\u00fc\u015fvet almas\u0131\/vermesi (%94), \u00e7al\u0131\u015fanlar\u0131na adil davranmamas\u0131 (%91), sahtecilik ya da doland\u0131r\u0131c\u0131l\u0131kla su\u00e7lanmas\u0131 (%91), ki\u015fisel ya\u015fam\u0131nda a\u015f\u0131r\u0131 davran\u0131\u015flar sergilemesi (%79) ve \u015firketi ticari zarara u\u011fratmas\u0131 (%73) itibarl\u0131 bir i\u015f insan\u0131nda bulunmamas\u0131 gereken en \u00f6nemli be\u015f \u00f6zellik olarak \u00f6n plana \u00e7\u0131kmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"389\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/12_1.jpg\" alt=\"\" class=\"wp-image-4129\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/12_1.jpg 591w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/12_1-300x197.jpg 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n en \u00e7ok tan\u0131d\u0131klar\u0131 i\u015f insanlar\u0131n\u0131n ba\u015f\u0131nda s\u0131ras\u0131yla; Acun Il\u0131cal\u0131 (%46), Rahmi Ko\u00e7 (%41), Ali Ko\u00e7 (%39), Ali A\u011fao\u011flu (%33) ve G\u00fcler Sabanc\u0131 (%32) geliyor. Kat\u0131l\u0131mc\u0131lar nezdinde, en \u00e7ok tan\u0131nan be\u015f i\u015f insan\u0131 aras\u0131nda y\u00f6nettikleri markaya\/\u015firkete olumlu etkisi en y\u00fcksek olan isim G\u00fcler Sabanc\u0131 (4.1\/5) olarak g\u00f6ze \u00e7arp\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"354\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/10a-1024x354.jpg\" alt=\"\" class=\"wp-image-4131\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/10a-1024x354.jpg 1024w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/10a-300x104.jpg 300w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/10a-768x266.jpg 768w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/10a-1536x531.jpg 1536w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/10a.jpg 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"399\" src=\"https:\/\/test1.xsights.co.uk\/wp-content\/uploads\/2023\/02\/8x.jpg\" alt=\"\" class=\"wp-image-4133\" srcset=\"https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/8x.jpg 607w, https:\/\/www.xsights.co.uk\/wp-content\/uploads\/2023\/02\/8x-300x197.jpg 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lar, kurumu temsil eden ki\u015filerin sosyal medyada en \u00e7ok gelecek ile ilgili \u00f6ng\u00f6r\u00fclerini (3,7\/5), marka ile ilgili bilgileri (3,7\/5) ve destek oldu\u011fu yard\u0131mseverlik projelerini payla\u015fmas\u0131n\u0131 (3,7\/5) destekliyor. Sonu\u00e7 olarak t\u00fcketiciler y\u00f6neticilerin politik fikirlerini ya da \u00f6zel hayat\u0131na dair \u015feyleri sosyal medya hesaplar\u0131nda payla\u015fmalar\u0131n\u0131 istemiyorlar. Hatta mizahi ve marka ya da y\u00f6netici taraf\u0131ndan desteklenen sosyal sorumlulu\u011fa dair konular\u0131n payla\u015f\u0131lmalar\u0131n\u0131 daha uygun buluyorlar.\u00a0Yaz\u0131n\u0131n ba\u015f\u0131ndaki \u00f6rnek vakalarda politik fikirlerini payla\u015fan y\u00f6neticilerin nas\u0131l bir kriz y\u00f6netimi s\u00fcrecinden ge\u00e7ti\u011fini g\u00f6rm\u00fc\u015ft\u00fck. K\u0131sacas\u0131 t\u00fcketici y\u00f6neticiyi markas\u0131yla bir g\u00f6rmek istiyor ve politik bir duru\u015f sergilemesini ho\u015f kar\u015f\u0131lam\u0131yor.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f d\u00fcnyas\u0131n\u0131n lider fig\u00fcrleri olan y\u00f6neticilerin kamuoyu nezdindeki itibarlar\u0131n\u0131 belirlemek amac\u0131yla ger\u00e7ekle\u015ftirdi\u011fimiz\u00a0&#8220;\u0130\u015f \u0130nsanlar\u0131 \u0130tibar Ara\u015ft\u0131rmas\u0131&#8221; The Brand Age&#8217;in Temmuz say\u0131s\u0131nda yay\u0131mland\u0131.\u00a0 Politik Y\u00f6netici Sevilmiyor! \u0130\u015f d\u00fcnyas\u0131n\u0131n lider fig\u00fcrleri olan y\u00f6neticilerin kamuoyu nezdindeki itibarlar\u0131n\u0131 belirlemek amac\u0131yla Xsights Ara\u015ft\u0131rma \u015eirketi, The Brand Age&#8217;e \u00f6zel &#8220;\u0130\u015f \u0130nsanlar\u0131 \u0130tibar Ara\u015ft\u0131rmas\u0131&#8221;n\u0131 ger\u00e7ekle\u015ftirdi.\u00a0 Ara\u015ft\u0131rman\u0131n k\u00fcnyesi\/demografiAra\u015ft\u0131rma kapsam\u0131nda; \u0130stanbul, \u0130zmir ve Ankara&#8217;da ikamet [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4122"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}