D\u00fcnya Gazetesi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu Sosyal CEO\u2019lar.<\/p>\n\n\n\n
Dijital olarak geldi\u011fimiz nokta d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, \u00fcst d\u00fczey y\u00f6neticilerin sosyal medyada g\u00f6r\u00fcn\u00fcr olmalar\u0131 itibar avantaj\u0131ndan ziyade, itibarlar\u0131n\u0131n \u201colmazsa olmaz\u201d bir par\u00e7as\u0131 oluyor. Y\u00f6netim kurulu ba\u015fkanlar\u0131 ve CEO\u2019lar da bu ak\u0131ma kay\u0131ts\u0131z kalm\u0131yor ve ki\u015fisel sosyal medya hesaplar\u0131ndan g\u00fcndemden, \u00f6zel hayatlar\u0131na, y\u00f6neticisi olduklar\u0131 \u015firketin stratejilerine kadar bir\u00e7ok konuda payla\u015f\u0131m yap\u0131yorlar.<\/p>\n\n\n\n
Y\u00f6neticiler, \u015firketin t\u00fcm i\u00e7 ve d\u0131\u015f payda\u015flar\u0131na kendini ifade etme f\u0131rsat\u0131 bulurken, onlar\u0131n da ne d\u00fc\u015f\u00fcnd\u00fcklerini \u00f6\u011frenerek \u00e7ift y\u00f6nl\u00fc ileti\u015fim sa\u011flam\u0131\u015f oluyorlar. T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra, sosyal medyada sadece var olmak yetmiyor! \u00dcst d\u00fczey y\u00f6neticiler, bulunduklar\u0131 platformu, ayn\u0131 zamanda temsil ettikleri kurumun imaj\u0131na uygun kullanmak durumunda kal\u0131yorlar. Do\u011fru sosyal medya kullan\u0131m\u0131yla milyonlar\u0131 takip ettirmeyi ba\u015faran Richard Branson gibi bir\u00e7ok CEO var. Ayn\u0131 zamanda, bu kadar h\u0131zl\u0131 ileti\u015fimin oldu\u011fu platformlarda krizler de ka\u00e7\u0131n\u0131lmaz oluyor ve di\u011fer mecralara g\u00f6re \u00e7ok daha h\u0131zl\u0131 yay\u0131l\u0131yor. D\u00fcnyada bunun \u00f6rne\u011fini Elon Musk ile, T\u00fcrkiye\u2019de ise son zamanlarda Selim Ya\u015far\u2019\u0131n payla\u015f\u0131m\u0131 ile g\u00f6rm\u00fc\u015f olduk.<\/p>\n\n\n\n
Xsights\u2019\u0131n i\u015f insanlar\u0131n\u0131n itibarlar\u0131n\u0131 \u00f6l\u00e7\u00fcmledi\u011fi ara\u015ft\u0131rmas\u0131ndan \u00e7\u0131kan sonu\u00e7lar, y\u00f6neticilere nas\u0131l payla\u015f\u0131mlar yapmalar\u0131 konusunda rehber olabilecek nitelikte.<\/p>\n\n\n\n
Kat\u0131l\u0131mc\u0131lar nezdinde, kurumu temsil eden ki\u015filer i\u00e7in en uygun bulunan sosyal medya payla\u015f\u0131mlar\u0131n\u0131n; gelecek ile ilgili \u00f6ng\u00f6r\u00fcler (%68), marka ile ilgili bilgiler (%64) ve destek oldu\u011fu yard\u0131mseverlik projeleri (%63) oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n
Kat\u0131l\u0131mc\u0131lara g\u00f6re i\u015f insanlar\u0131n\u0131n sosyal medyada payla\u015fmamas\u0131 gereken konular ise, politik fikirleri (%41) ve \u00f6zel hayatlar\u0131 (%38).<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnya Gazetesi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu Sosyal CEO\u2019lar. Sosyal CEO\u2019lar Dijital olarak geldi\u011fimiz nokta d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, \u00fcst d\u00fczey y\u00f6neticilerin sosyal medyada g\u00f6r\u00fcn\u00fcr olmalar\u0131 itibar avantaj\u0131ndan ziyade, itibarlar\u0131n\u0131n \u201colmazsa olmaz\u201d bir par\u00e7as\u0131 oluyor. Y\u00f6netim kurulu ba\u015fkanlar\u0131 ve CEO\u2019lar da bu ak\u0131ma kay\u0131ts\u0131z kalm\u0131yor ve ki\u015fisel sosyal medya hesaplar\u0131ndan g\u00fcndemden, \u00f6zel hayatlar\u0131na, y\u00f6neticisi olduklar\u0131 \u015firketin […]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4136"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}