D\u00fcnya Gazetesi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu “medya”<\/p>\n\n\n\n
Xsights\u2019\u0131n Gezi olaylar\u0131 sonras\u0131nda T\u00fcrk medyas\u0131na kar\u015f\u0131 duyulan g\u00fcveni \u00f6l\u00e7\u00fcmlemek i\u00e7in
ger\u00e7ekle\u015ftirdi\u011fi, \u015eubat 2016 ve Ekim 2016\u2019da tekrarlad\u0131\u011f\u0131 Medya ve G\u00fcven ara\u015ft\u0131rmas\u0131, medyan\u0131n
kamuoyu nezdinde duru\u015fu ve itibar\u0131nda gelinen son noktay\u0131 g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n
Genel olarak T\u00fcrk medyas\u0131na duyulan g\u00fcven 2013 y\u0131l\u0131na g\u00f6re art\u0131\u015f g\u00f6stermesine ra\u011fmen, 2016 y\u0131l\u0131nda
\u201cG\u00fcvenmiyorum\u201d diyen kat\u0131l\u0131mc\u0131lar\u0131n oran\u0131 y\u00fczde 51. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 41\u2019i medyan\u0131n asli g\u00f6revinin
\u201cbilgilendirmek\u201d oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrken, y\u00fczde 34\u2019\u00fc \u201chaber vermek\u201d oldu\u011fu g\u00f6r\u00fc\u015f\u00fcnde. Tekrarlanan
ara\u015ft\u0131rma sonu\u00e7lar\u0131 dikkate al\u0131nd\u0131\u011f\u0131nda, kat\u0131l\u0131mc\u0131lar\u0131n bu g\u00f6r\u00fc\u015flerinde anlaml\u0131 farkl\u0131l\u0131klar bulunmuyor.
\u00d6te yandan, T\u00fcrk medyas\u0131n\u0131n performans\u0131 soruldu\u011funda, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 19\u2019u medyay\u0131, belirtilen
kriterlerin hi\u00e7birinde ba\u015far\u0131l\u0131 bulmazken; T\u00fcrk medyas\u0131n\u0131n en ba\u015far\u0131l\u0131 bulunan \u00f6zelli\u011finin \u201ce\u011flenceli
i\u00e7erik \u00fcretme (%30)\u201d oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Kat\u0131l\u0131mc\u0131lara g\u00f6re medyan\u0131n en az ba\u015far\u0131l\u0131 oldu\u011fu alanlar:
\u201ctarafs\u0131z yay\u0131nc\u0131l\u0131k (%17)\u201d ve \u201cticari kayg\u0131lardan ba\u011f\u0131ms\u0131z duru\u015f (%16)\u201d. Ara\u015ft\u0131rmadan elde edilen
sonu\u00e7lar kamuoyunun \u2018geleneksel medyaya\u2019 olan g\u00fcven erozyonunun etkilerinin devam etti\u011fini
g\u00f6steriyor.<\/p>\n\n\n\n
Yap\u0131lan ara\u015ft\u0131rma geleneksel medyan\u0131n yan\u0131 s\u0131ra, sosyal medyada \u00e7\u0131kan haberlere olan g\u00fcven
d\u00fczeyinin de d\u00fc\u015f\u00fck oldu\u011funu, hatta zaman i\u00e7inde en fazla g\u00fcven azal\u0131\u015f\u0131n\u0131n y\u00fczde 14 ile sosyal
medyaya kar\u015f\u0131 oldu\u011funu ortaya koyuyor. Twitter, Facebook gibi sosyal medya a\u011flar\u0131nda \u00e7\u0131kan
haberlere ortalama g\u00fcven 5 \u00fczerinden 2,7. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 34\u2019\u00fc sosyal medya haberlerine
g\u00fcvenmiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnya Gazetesi i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z Toplumsal Check-up dosyas\u0131n\u0131n bu haftaki konusu “medya” Xsights\u2019\u0131n Gezi olaylar\u0131 sonras\u0131nda T\u00fcrk medyas\u0131na kar\u015f\u0131 duyulan g\u00fcveni \u00f6l\u00e7\u00fcmlemek i\u00e7inger\u00e7ekle\u015ftirdi\u011fi, \u015eubat 2016 ve Ekim 2016\u2019da tekrarlad\u0131\u011f\u0131 Medya ve G\u00fcven ara\u015ft\u0131rmas\u0131, medyan\u0131nkamuoyu nezdinde duru\u015fu ve itibar\u0131nda gelinen son noktay\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. Genel olarak T\u00fcrk medyas\u0131na duyulan g\u00fcven 2013 y\u0131l\u0131na g\u00f6re art\u0131\u015f g\u00f6stermesine ra\u011fmen, […]<\/p>\n","protected":false},"author":5,"featured_media":2696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-4138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/comments?post=4138"}],"version-history":[{"count":0,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/posts\/4138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media\/2696"}],"wp:attachment":[{"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/media?parent=4138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/categories?post=4138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xsights.co.uk\/tr\/wp-json\/wp\/v2\/tags?post=4138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}